Marketing Support
Marketing That Moves Your Business Forward
With NPI, you’re backed by a full team of marketing professionals, proven systems, and ready-to-launch campaigns that help you win clients and grow your brand from day one. You don’t just get marketing tools—you get a complete marketing engine that works alongside you.
SEO, Website Optimization, & Digital Advertising Strategy
Your custom NPI website is fully optimized and managed by our team. We handle SEO optimization and ongoing management, regular updates to site content, paid search advertising strategy, Google Business Profile setup and optimization, and more at no added fee. With NPI, you don’t need to be a digital expert—we’ve already built the systems that get your business found.
Email Marketing Made Simple
You’ll receive a free, fully branded Emma® email marketing account that includes campaigns, seasonal templates, and monthly newsletters ready to send to your client and agent list. Our team provides onboarding, monthly updates, ]technical support, and custom campaign development so you can stay in front of agents and past clients with minimal effort.
Social Media Setup & Strategy
Our expert social media professionals help you set up and brand your profiles and provides training so you can show up consistently where your audience is already spending time. You’ll also receive education on lead capture, review generation, and community engagement to help you build a recognizable presence in your market. Our monthly content calendars ensure that you always have timely, relevant posts.
Experts Who Work for You
Unlike most franchise models, NPI includes a full creative and digital team you can lean on anytime. Our marketing department handles:
- Custom graphic design for flyers, ads, brochures, and social media
- Personalized copywriting for campaigns and email sequences
- Website content assistance and search optimization
- Paid digital ads strategy and support
- Branded collateral tailored to your market
With NPI, you have access to an entire marketing library, which is a huge cost-saver. You don’t have to worry about trial-and-error because their marketing plan has already been tested and proven.
Doug Versaw
Golden, Colorado
NPI HQ: Your Online Library for Ongoing Growth
35+ Years of Inspection & Marketing Expertise at Your Fingertips
From direct mail to referral marketing, we know what works, and we’ve packaged everything for you in one place. NPI HQ—our exclusive online resource library for franchise owners—is packed with:
- Personalized sales scripts and agent follow-up processes
- Ready-to-use marketing materials, campaigns, and social media graphics
- Agent presentations and promotional materials
- Step-by-step instructions on adding new ancillary services
- When to hire and how to hire
- And much, much more