Standing Out From the Crowd with Content Marketing
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are […]
Conducting Great Interviews as a Small Business Owner
By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Starting a business is a remarkable accomplishment in itself, but making that first hire might be the most important part of a small business’s track for growth. The amount of time and effort that goes into a brand new hire is considerable, and costs incurred when […]
How to Communicate More Effectively with Clients
By Kimberly Stevens, Marketing & Business Coach Running a successful service-based business requires a significant amount of technical skill and knowledge. As such, the sorts of people that tend to be drawn to these industries tend to have a highly analytical disposition and a preference for structure and detail. In the property inspection industry, these […]