
Making Your Business Stand Out Against a Large Competitor
By Bill Erickson, NPI, Inc.’s Executive Vice President As a small business owner, you’ll be going up against competition of all sizes as you work to grow and achieve the goals you’ve set for yourself. While you might have the confidence that you can take on companies closer to your size, it can be intimidating to try and tackle a larger, more established firm. But that doesn’t mean you should shy away from the challenge completely. Here’s what you can do to take on the “giants” in your industry. Get Your Name Out An easy way that you can get started with growing your business is getting your name out to as many potential clients as you can. Attend open houses, stop by real estate offices, work your social media profiles, and give out fliers or business cards advertising your name and company. For instance, a great way to spread the word about your new franchise is to attend community events. You’ll make lots of new connections and people will get to know you on a more personable level. Putting a face to your name helps break the ice with clients so that they’ll be more likely to remember you.


















