Category: Business Tips

Global Property Inspections Franchisee Spotlight: Greg Mathias

Global Property Inspections’ Franchisee Spotlight recognizes our most innovative and successful GPI and NPI franchises. By sharing their stories, helpful tips and lessons learned, every franchisee can learn what it takes to grow their business. For our March spotlight, we’re proud to feature Greg Mathias of Lloydminster, AB. Greg bought his GPI franchise in 2009. He was the first inspector to be named a CCHI (Canadian Certified Home Inspector). In just three short years as a GPI franchisee, Greg earned the title as our GPI top producer for 2013. What was appealing to you about the inspection industry?Greg Mathias: I’m a people person. I really liked the idea that I would be helping someone make the biggest decision of their lives. What skills from your previous job have helped you grow an inspection franchise?GM: I have always been in the construction industry working on full home, commercial buildings and renovations. I use the skills I’ve amassed over 31 years in the trade to market my inspection services. Clients like to know that you have the skills and the expertise to do the job. Why did you decide on GPI?GM: I looked at many franchises before deciding on GPI. The reason

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Why It’s Important to Diversify Your Business

By Bill Erickson Let’s say you just heard about a great stock you want to invest in. It’s such a great buy, in fact, that you’re planning on putting every last cent you have into it. You go to talk with your financial advisor, and what do you think he says? He tells you that if you do that, there’s a pretty good chance you’ll lose your whole retirement fund. He recommends diversifying your portfolio to minimize the amount of risk you’re taking on. That’s smart investment advice. Just like in the world of investment, business owners need to diversify their services to be successful. We’ll explain what’s so important about diversification and how National Property Inspections, Inc. prepares franchisees for long-term stability and growth in the property inspection industry. What is diversification?Diversification is a business strategy that helps you minimize the risk of capital loss inherent in any industry. If you’ve heard the old saying “don’t put all your eggs in one basket,” you already have a grasp of the concept. To go a little further, though, diversification in business aims to boost your returns by investing resources in related-but-separate areas that would respond differently given a certain event

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National Property Inspections Franchisee Spotlight: Doug and Margaret Versaw

National Property Inspections’ Franchisee Spotlight recognizes our most innovative and successful NPI franchises. By sharing their stories, helpful tips and lessons learned, every franchisee can learn what it takes to grow their business. For our February installment, we’re proud to feature Doug Versaw and Margaret Herrera of Golden, CO. Doug and Margaret started with NPI in February 2012. Doug previously worked as a critical situation manager in the high tech industry before joining the NPI family, while Margaret worked as a marketing professional. Since 2012, National Property Inspections, Inc. has awarded them the Pacesetter Award (2013), the Pinnacle Award (2014-2016) and the President’s Club Award (2017). We asked Doug and Margaret to share their insights on joining NPI and growing their franchise. What was appealing to you about the inspection industry?Doug & Margaret: Doug’s always been interested in homes and structures in general. During his time working in the high tech industry, he kept his sanity by providing remodels and basement build-out services on the side. In New Mexico, we lived in a new development that built custom homes. We befriended one of the builders and in the evenings, Doug would check out home mid-build to learn about the construction

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Tips on Marketing to Millennials

By Sydney Arp Millennials. Generation Y. It’s the age group that marketers across the country are endlessly analyzing. Let’s [try to] begin with a definition. Major publications label a millennial as someone who came of age around the time of the millennium (2000). Born between 1980 and 1995, Millennials range from 22-38. Yeah, you read that right. Some “Millennials” are nearly 40 years old. Surprised? The fact is, Millennials make up 25% of the American population. In the real estate industry, if you’re not marketing toward the millennial age group, you’re completely overlooking what should be your target market. Here are some insightful tips from a Millennial herself: 1. User-generated content is what we trust.43% of Millennials rank authenticity over traditional marketing tactics. We want to hear from a service user not a service provider. Think about it: our generation is more likely to trust news that comes from friends on our social media feeds than news we see from random sources or companies. In today’s world, the never-ending stream of promotions has transformed us into walking ad-detectors. Simply put, we know genuine content when we see it. Thus, brands that boast generalized, impersonal verbiage such as “the best” or

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National Property Inspections Franchisee Spotlight: Stephen Fotiades

National Property Inspections’ Franchisee Spotlight recognizes our most innovative and successful NPI franchises. By sharing their stories, helpful tips and lessons learned, every franchisee can learn what it takes to grow their business. For our first installment, we’re proud to feature Stephen Fotiades of Cheyenne, Wyoming. Stephen Fotiades first started with NPI in 2015 after purchasing an existing franchise. Stephen previously worked as a commercial real estate agent and business owner before joining the NPI family. He runs his franchise with his wife, Taylor, and also has two children, Hayden (age 4) and Callan (age 16 months) with another on the way this year. We asked Stephen to share his insights on joining National Property Inspections and growing his franchise. What was appealing to you about the inspection industry?Stephen Fotiades: Without knowing a whole lot about the inspection industry, the first two aspects that I found appealing were that I didn’t have to spend all day in an office, and I was able to constantly interact with and meet new people. I have always had an outgoing personality and enjoy being around people so making sure that I was not confined to an office all day was an absolute necessity

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How to Hire Great Employees

By Roland Bates, NPI, Inc.’s Founder & CEO Great training. Great opportunity. Great compensation. They don’t mean much if you don’t start with a good hire. It surprises me how little time and effort many small business owners put into finding and training good employees. Can you imagine our NPI/GPI franchisees hiring an inspector and then finding out they don’t have a valid driver’s license, won’t go in crawl spaces or are afraid to climb ladders? Or can’t spell “GFI,” let alone know what it is? Growing a successful business requires having great employees. National Property Inspections, Inc. helps its franchisees with their hiring needs in several ways. We help them to know when to hire, what positions to fill, where to find those people, how to train them, how to compensate them, how to supervise them and if necessary, how to discipline them. We help our franchisees learn to be good bosses. And without the proper training, not everyone is a good boss. If you haven’t learned how to be a good boss, it can lead to employee turnover, which is disruptive to any business. We are here to help our NPI/GPI franchisees from start to finish. We don’t

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How to Handle Criticism

By Roland Bates, NPI, Inc.’s Founder & CEO Take a second and imagine the world’s best restaurant. It’s been voted on and they have their “World’s Best Restaurant” plaque proudly displayed for all to see. Guess what? Every day and without fail someone will say the potatoes are too salty, someone will say it’s too dark, too loud, too expensive, the wait was too long and there’s not enough parking. But they are the world’s best restaurant. What is a merely pretty darn good restaurant to expect? Roses are red, violets are blue–I overpaid for my steak and so did you! Okay, that was horrible but I’m trying to fill a blog. Every business and every professional gets some complaints, justified or not. At NPI/GPI our franchisees don’t get a lot of complaints. When the franchisee invites the client along for the inspection, the client can see firsthand how hard the franchisee works. That the franchisee is looking out for their best interest. The client can see that our franchisees have the training, tools and know how to do the job. And once the franchisee walks the client through the property, pointing out issues and explaining things of interest, their

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Leverage Your Gifts and Talents to Stay Motivated

By Kimberly Stevens There’s a good chance that you have untapped potential and you may not even be aware of it. While most skills can be learned, most of us are given gifts that come easily and that we feel passionate about. Some gifts are innate; they come naturally. But you can learn skills that enhance these gifts and turn them into talents. For example, a musically gifted child may take years of piano or singing lessons to develop his or her talent. Many have gifts or talents never realized, nurtured or developed that could potentially evolve into unimaginable opportunities. What Do You Love to Do?One way to identify your gifts is to take the time to actually think about what it is you love to do, what sparks a passionate response deep inside. Journaling can be a great tool to help you find your interests, hidden gifts and talents. Writing helps you understand what you naturally gravitate toward and the patterns that emerge in your thoughts. What Do Friends and Family Admire about You?Another way to discover your gifts is to ask family and friends what they feel are your best qualities and talents—you may be surprised at what

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5 Tips to Improve Public Speaking As a Small Business Owner

By Kimberly Stevens “I have three hints for becoming a good public speaker. You must know when to stand up, when to speak up and when to shut up.” – Charlie Brown Wouldn’t it be great if Charlie Brown’s three tips above were all we needed to become more confident public speakers? It takes time and perseverance to perfect the art, but I’ve put together a few pointers to get you started. Follow this simple guide to overcome fear, improve your ability to speak in front of a crowd and nail your next networking event. First, let’s consider the benefits of public speaking. Motivation is key when it comes to speaking in front of a crowd, and rest-assured, the reward is great. Public speaking can allow you to build relationships with your audience and be seen as an expert on the subject you are sharing. You can make a lasting impression with this type of face to face interaction, creating trust that is invaluable in personal and business relationships. Becoming even an average speaker can have a great and direct impact on your influence with others and overall business growth. Second, to help reduce the fear that comes with public

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5 Ways A Commercial Property Inspection Will Help You Save (And Even Earn) More Money

By Kenn Garder As a commercial investor, you want to feel confident about your property’s value and earning potential. The key to smart buying? Ordering a commercial property inspection. Here are five ways commercial inspections can save you from hidden costs while allowing for maximum return on investment: 1. Predicts future property earnings.An inspection could tell you what sort of profit you can expect from your investment. Physical aspects of a building are a large part of the financial reports that are prepared to predict the property’s future revenue stream. This examination process is called “due diligence,” and it’s just one of many services your property inspector offers during the acquisition process. 2. Checks for damage from previous tenants.Most property sellers don’t disclose superficial damage or structural problems outright during a sale. For property buyers, a pre-purchase inspection will ensure you won’t be caught off-guard by surprise repair costs down the road. And for current property managers, research shows 1 in 4 occupants shouldn’t receive their security deposit back due to significant property damage. A post-occupancy inspection will help legitimize any decision you make about a tenant’s deposit. 3. Reduces insurance claims.According to the Insurance Information Institute (III), the average

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Being Flexible in Your Small Business

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Flexibility is a business trait that benefits your customers, you as an entrepreneur, and even your employees. With a landscape that’s constantly changing, it’s important to stay on your toes and adapt for consistent growth. While it can sometimes be hard to change from doing what you’ve always done, being open to new processes isn’t as scary as you might think. Flexible With Customers Being your own boss means that you’re in control of how and when your business operates. Customers certainly appreciate when you go out of your way to accommodate them and make them feel like a priority. Obviously you won’t be able to juggle your schedule all the time, but making adjustments when you can reflects positively on your customer service. Keep in constant contact with your clients to figure out what works the best for both of you. Flexible With Employees A flexible schedule also applies with your employees. They have their own projects and deadlines to meet, which can make coming together for a meeting difficult. Having a good working relationship with your employees can mitigate a high turnover rate. There’s nothing more stressful than having to regularly

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Expanding Your Business With Add-On Services

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Additional services can be a strong source of income for a home inspection business. They set you apart from your competition and can be a great value to your customers. If you’ve been interested in adding on services to your business, there are a few things to take into account before starting. What to Offer There’s an extensive list to choose from when it comes to add-on services. The good news is you don’t need to master them all. Not all of them will serve your customer’s needs, but having a solid number of choices to pick from is a good starting point. Some examples of services you can provide are: • Pool and Spa• Radon• WDO• Infrared• Mold Determining Demand Before you fully dive into new services, you need to know how popular they are for your market. This might take a bit of research. For starters, you can always ask your agents about what services they see requested the most. Your ability to offer what they most require can translate into an increase in referrals. Second, customer feedback is a great primary source. Keep your ears open for

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Keys to Writing a Quality Inspection Report

For potential buyers, an inspection report is a crucial part of the process, a sort of roadmap of the property that allows them to make a confident investment decision. That’s why it’s important to make sure you turn over a thorough, well-written report for your clients to review. As you write your inspection report, keep these techniques in mind to create the best experience for your clients. Review Your Notes Rushing anything tends to result in a less-than-polished look, and that applies to writing your reports. Especially when you’re just starting out, it’s important not to worry about hurrying through a property to get to your next inspection. Small typos and larger errors call into question your professionalism as an inspector. With enough practice, you’ll fine-tune your writing and hone your skill so that you’re able to complete reports more quickly. Making your report easy to follow will help your customers better understand their purchase and resolve any doubts they might have. Get Acquainted With Your Software Every inspection writing software is different and has its own unique features. As updates and changes are implemented, it’s essential that you get yourself acquainted with them. When using a tablet, it’s easy

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What Makes a Successful Home Inspector

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training AdministratorPictured: Brian Shabino (middle) and Team, NPI Sioux Empire Home inspectors have a particular set of strengths they continue to cultivate throughout their careers. These go way beyond the inspection process itself in ways that might surprise you! Here are the top traits of the most successful inspectors: DetailedIn a field like inspecting, it’s the little things that count. Thoroughness is crucial in everything from writing a report to communicating with a customer. There can be a fine line between diligence and over-bearing perfectionism, and it’s important to find the right balance. Nobody is perfect, and stressing over it will slow you down. But crossing your t’s and dotting your i’s shows clients that you care about them as people and don’t think of them as just another sale. Desire to Learn Whether it’s picking up a book, talking to a mentor or simply reevaluating after you’ve made a mistake, continuing your education is crucial to becoming a well-rounded inspector. Taking it upon yourself to learn new inspection best practices shows great initiative, and your dedication will shine when you interact with clients and agents. Online classes, following along with updates

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Tips to Keep Growing in 2021

By Kimberly Stevens, NPI, Inc.’s Marketing Coach As we head into the new year, now’s the time to start planning for more growth in 2021. Following the events of the past months, the forecast for how small businesses will operate has dramatically shifted. Here are a few of the things you can implement over the next 12 months to stay on track and achieve your goals. Dig in with your social media. It can’t be stated enough how crucial a strong social media presence is to grow your business. This last year especially showed how much your digital accounts factor into keeping your company afloat during uncertain times. Looking ahead, it’s only going to become more important that entrepreneurs leverage their social media. Twenty percent of consumers are likely to choose a brand that they can reach on social media, meaning that you’re missing out if you’re not online. Take the time this year to revisit and rebuild your social media to get the most out of it. Nail down those customer reviews. Going hand in hand with a strong online presence, collecting reviews also needs to be part of your plan. Almost 90 percent of customers read reviews before

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How to Perform Effective Employee Reviews

By David Stamper, NPI, Inc.’s President & CFO Constructive meetings should be held on a regular basis to continually improve employees’ performance, refine their goals and of course make sure your business is headed in the right direction. Here’s what to cover in your next performance review to give employees and yourself the best insights. When to Conduct Reviews You can set the timeframe for when you want to assess your employees and their work. For newer hires, it’s more beneficial to hold a meeting after a few months of employment. This allows you to catch any issues early on that you can help them iron out. The longer a staff member is with you, the longer you can space out the time between reviews. Eventually, you may not need to continually conduct reviews for employees who have been with you for a prolonged period of time. But if you haven’t ever done a review with them, it can be beneficial to look over their work and use it as a guide for others. What to Include in a Review There are several key performance indicators (KPIs) to include in your performance review. While you can add in others that

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Top 10 Customer Appreciation Gifts

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Clients and agents do so much for your business, and showing your gratitude goes a long way in maintaining a strong relationship. A small token of your appreciation makes them feel valued, and they’ll be more likely to recommend your services. Here are a few ideas you can use to keep people coming back. 1. Offer a discount or coupon. More than anything else, people like to save money wherever they can. They may even exhaust every search avenue to find the best deal that also provides great service. A slight markdown on a service you offer will grab their attention. Create a flyer that you can hand out or a post you can share on social media. 2. Give away snack bags. To sweeten the deal with customers and agents, treats are just what you need. They’re a simple and inexpensive option that still shows your customers you’re thankful for their business. Customize your baggies with a thank you note for a more personalized feel. You can also attach your business card that clients can pass along to their family and friends that may need you. These are also perfect to

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Navigating Difficult Times in Your Business

By Adam Kiesel, NPI, Inc.’s Digital Marketing Specialist Running a business isn’t always smooth sailing, and you’ll likely experience rough waters more than once. One day you’re moving along without a hitch, then the next, you’re facing snags and hiccups left and right. When you do run into a rough patch as a business owner, getting through it means keeping your priorities straight and your thinking positive. Attitude is Everything It’s easy to have a negative outlook when things aren’t going how you’d like. Yet pessimism has a tendency to snowball until everything seems much worse than it actually is. Developing and maintaining a positive attitude goes a long way in helping yourself through struggles. There’s an assortment of ways to stay positive, and doing so will make your hardships feel much more manageable. Reach Out to Others It’s very likely that you aren’t the first person to go through your situation. While each experience will be unique, there will likely be multiple similarities between what you’re facing and what someone else may have already put past them. If you do know of a person that’s been in your shoes, don’t hesitate to reach out! They’ll be able to provide

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A Manager Mindset: Using DISC for Smoother Communications

By Kimberly Stevens, NPI, Inc.’s Marketing Coach The world is made up of people with all types of personalities and backgrounds, so naturally, business is no different. From clients to employees, each individual has their own unique style of communication and leadership. Each style can provide a great advantage to your business, but getting over initial communication barriers to reach your team’s full potential can be a challenge. That’s where DISC comes in. Introduction to DISC The DISC personality assessment reveals the four most common communication styles seen in personal and professional settings. Most people are a combination of two styles, though some may find that they’re a combination of three. Technicians and Entrepreneurs You can think of the “C” and “D” styles as being technicians and entrepreneurs, respectively. Cs, or Technicians tend to be perfectionists, and are quick to notice something that’s out of place. They’re also practical, and are more “doers” rather than “dreamers.” Meanwhile, Ds, or entrepreneurs thrive on change and growth. They always want to reach new goals and are determined to do whatever it takes to achieve them. Managers The “S” personality represents a managerial way of thinking. They’re steady-going and like to help others

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The Science Behind Brand Consistency

By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer We’ve said it before, and we’ll say it again: Consistency is key when it comes to marketing. It’s true in more ways than one. Consistency on social media increases your following. Consistency in customer service improves your reputation. And consistency in branding earns you more money. In fact, consistent branding across all of your marketing channels is proven to increase revenue by 23%. What is Brand Consistency? Consistent branding can involve anything from the colors you have on your brochures to how you interact with customers. It’s the experience–from start to finish–that you want to give each person, with as little variation as possible. The best way to maintain a steady brand is by establishing your operating principles: identify your core values and develop your company’s mission and vision statements: At NPI, we encourage our franchisees to develop their own mission statements using our organization’s core values of Honesty, Integrity and Professionalism. Once you have these important items established, you can use them as a guide in future decision-making. Whether it’s the way you talk to clients over the phone or the design of your business cards, brand consistency is all

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