Everything You Need To Know To Make Your Next Email Campaign A Success
By Stepha Vesper, NPI, Inc.’s Senior Communications Specialist All business owners know the power of email marketing to capitalize on leads and convert sales, but the numbers are striking. According to Litmus’s “The CMO’s Guide to Email Marketing,” email marketing has the highest return on investment across industries, averaging $42 for every dollar spent! Though […]
How to Make the Most Out of Your Indeed Job Ad
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Making new hires is always an exciting venture. Either your business is growing, or you’re ready to fill an important vacancy to satisfy a need. In this position, it is important to know how to hire right and make the best use of the tools at your […]
4 Ways to Create a Positive Work Culture for Your Small Business
By Kimberly Stevens, NPI, Inc.’s Marketing Coach As your small business grows, you may find yourself in a position to hire additional employees, expanding your team and delegating duties as far as your finances allow. While growth is exciting, it also comes with its own set of problems. A successful small business owner must also […]