Leverage Your Yelp Listing for a Better Reputation
By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist Collecting reviews for your business is essential to attracting new customers. Over 90 percent of consumers use online reviews in their final decision on a business. That means you can never have too many, especially too many positive ones. In addition to collecting reviews via Google […]
Should You Use TikTok to Market Your Inspections?
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist If you’re already active on social media or know someone who is, chances are that you’ve heard of the hit social media app TikTok. The video-sharing app boasts 689 million active users worldwide, and pulls in more than one billion video views a day. While it started […]
Two Weeks’ Notice: Making the Leap from Employee to Business Owner
By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator Going from your current job to starting your own NPI franchise is both an exciting and delicate process. If you’ve thought about making the leap to being your own boss, you may have a rough draft of your exit strategy already. But there are certain steps that you […]