The Science Behind Brand Consistency
By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer We’ve said it before, and we’ll say it again: Consistency is key when it comes to marketing. It’s true in more ways than one. Consistency on social media increases your following. Consistency in customer service improves your reputation. And consistency in branding earns you more money. […]
Elevator Pitches: Marketing Yourself in an Instant
By Kimberly Stevens, NPI, Inc.’s Marketing Coach Elevator pitches help business owners provide service highlights in a quick, precise manner, which is perfect for today’s fast-paced flow of information. Whether you’re new to the elevator pitch or just need a refresher, here are some tips for crafting one like a pro. Purpose of an Elevator […]
Eliminating Excuses to Succeed in Business
By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Stumbles and setbacks are a natural part of business, and everyone will experience them at some point. However, sometimes these failures can dictate future business interactions and expansion plans. The good news is that there are ways for you to overcome your own excuses and achieve the […]