Integrating Google Posts on Your GMB Listing

By Zach Vesper, NPI, Inc.’s SEO & Marketing Specialist Your Google My Business listing plays a key role in growing your business, and it’s important to know how to get the most out of it. There are many nuances with a GMB listing, but knowing each aspect will help with converting clicks to clients. One […]

Going Virtual: Why Many are Buying Homes “Blind”

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Over the past year, inspectors have adjusted their processes to help ensure client safety and peace of mind. Wearing personal protective equipment and bringing disinfectants to inspections have become commonplace. In addition to precautions taken throughout the inspection process, social distancing measures may still sometimes prevent many […]

Practicing Proper “Netiquette” in Your Business

By Zach Vesper, NPI, Inc.’s Marketing SEO & Marketing Specialist Meeting with clients either in-person or digitally is a large part of your daily operations. Now more than ever before, business owners are learning the importance of video conferencing to stay connected. However, there are obvious differences between speaking directly to someone and looking at […]