Boosting Conversions and Improving ROI with Call Tracking
By Sydney Bailey, NPI, Inc.’s Marketing Director As small businesses grow, marketing often becomes a more complex endeavor with leads flowing in from many different campaigns and platforms. To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? […]
Franchise Financing: Starting a Small Business with an SBA Loan
By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Every great journey starts with the right tools, and for most entrepreneurs, that key tool is financing. While self-starting hustle and innovation are essential, even the best business plan can stall without capital. This is where SBA loans come in. Acquiring a loan through the SBA can be […]
Marketing Insights: How to Use a Powerful Testimonial
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist Beyond developing a great product or service, the biggest challenge small businesses face is gaining their audience’s buy-in to their message. Eye-catching graphics and memorable slogans can help your business stand out to potential clients, but people are naturally skeptical. You claim your service is […]