Category: Business Tips

The Secret To Employee Retention

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Any good business manager will be able to tell you that the key to real success is a strong team. It is difficult to find a good support system, so when you’ve finally secured reliable partners that perform their jobs well, there is a new challenge to overcome. Employee retention has become more difficult than ever in recent years. In 2021, the “Great Resignation” sent companies scrambling as they attempted to recover from record-high “quit” rates. Standards of workers have raised since then, and PEW researchers cite a laundry list of reasons that employees have decided to leave in a recent study. The secret to keeping your best employees on your team is simple: give them a reason to stay. Understand what your workers want, and show them that working for you is a great way to achieve those goals. Pay Your Employees More The most straight-forward technique to retain employees is to simply pay your workers more to reliably show that their value is recognized and their time is appreciated. This tip likely isn’t a surprise, but business owners should give this option serious consideration when it’s available. According to

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How Time Management Can Unlock Your Hidden Potential

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Small business owners have a lot on their plate. As a home inspector, for example, owners are frequently one part inspector, one part marketer, one part continuing education instructor, and one part bookkeeper (just to name a few responsibilities). Naturally, it can be easy to feel spread thin at times, with different tasks and projects constantly vying for attention. To survive, small business owners need to learn how to become organized and manage their time well – it’s as simple as that. Still, building your time management capability is a constant process. Reconsider these strategies to improve how you run your business and raise the ceiling of your potential. Why Should You Improve Your Time Management?For some people, the benefits of improved time management are obvious. They might struggle to meet deadlines and frequently double-book their meetings. Still others might feel that they have a system they like in place – they just have too much to do! However advanced your time management skills might be, there is always room for improvement and evaluation. Through a frequent time management “self audit” you have the opportunity to improve your productivity at

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Why Veterans Make Amazing Entrepreneurs

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Veterans returning home from duty have a lot of opportunities open for them, but it can understandably be difficult to find one’s place after such a big change. As entrepreneurs and business owners, veterans have a long history of success. From Phil Knight at Nike to Gordon Logan at Sport Clips, veterans clearly have the capability to reach remarkable heights in their own business ventures, but it can be difficult to figure out how to start. At National Property Inspections, we have seen first-hand how veterans excel in the field of home inspections. Many of our top producers are veterans, and we love working with new franchisees who have gained the fundamental skills that military training instills. Here are a few reasons why veterans make amazing entrepreneurs and home inspectors. Veterans Are Versatile Whether through serving in a unit or through the foundational training that all military professionals receive, we have seen that veterans possess an amazing level of versatility. As an inspector and a small business owner, our franchisees learn not only the technical skills to inspect a property, but how to market themselves, manage their finances, and even lead a team

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Email Etiquette: How to Present Your Business Through Email

By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist Running a successful small business is all about relationships. In the past, relationships could thrive solely over dinner and phone calls, but the way that professionals communicate is rapidly evolving. Today, business owners must learn how to communicate over email in order to grow and maintain relationships, but sometimes the way to do that isn’t clear. Let’s review some of the latest standards of email etiquette, including how to conduct oneself to reinforce professionalism. Dress Yourself Well In person, it is important to maintain a professional appearance. In some industries that could mean a suit and tie, whereas in others that might mean wearing a well-groomed uniform. In the same way, business owners need to have a good email appearance that conveys that same sense of professionalism. Especially when emailing a prospective client or an unfamiliar potential partner for the first time, the email address is the first impression. Use an address that contains your business name, and ideally one that does not use public-use domains. For example, every National Property Inspections franchisee receives their own npiinspect.com email. An email that conveys a direct association with a business rather than something too

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Developing An Inspection Process That Works For You

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Every successful entrepreneur finds a process that works for them. Certainly they take note of the proven strategies that work in their industry, and they adjust their approach when they come across new ideas. For someone just starting out in their industry, this also means plenty of trial and error. While you develop your own routine for running your business, one of the best habits you can work to gain is becoming organized. There is a wealth of information out there for how to do this as a small business owner, or even as a person in general. For example, keeping a to-do list, removing unnecessary clutter in your workplace, and keeping a strict schedule all work wonders to increase a sense of accomplishment throughout your day. However, anyone who has worked in the property inspection industry knows that there is a lot to juggle as a home inspector. As we discuss some recommended processes that have proven to work in the inspection industry, remember this disclaimer: Do not be afraid to tweak these strategies to fit your own style! The main takeaway should be to find your routine and

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How To Respond To A Frustrated Client

By Zach Vesper, NPI, Inc.’s Senior SEO and Marketing Strategist Everyone has been there. Something did not go as planned, and the irritation in your client’s voice is obvious. Maybe you even made an honest mistake at some point in the process. Obviously, nobody is perfect. At some point in your career, you’ll miss a callout, or you’ll simply have to work with someone who behaves unreasonably. Conflict is a natural part of running a business. Though there are plenty of strategies that you could employ to avoid it in the first place, sometimes friction is unavoidable. You’ve found yourself there, and the question is, what do you do now? According to the White House Office of Consumer Affairs, the average disgruntled client shares their experience with 9 to 15 other people, and 13% of dissatisfied people tell more than 20. Addressing frustration is one of the most important things a small business owner needs to learn. Let’s review a few go-to tips to de-escalate frustrated clients, whether in-person or online. Remember To Keep Calm Whenever you encounter a client whose experience did not line up with their expectations, it is important to stay calm. Tensions can easily rise over

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The Signs That Say You’re Ready To Be An Entrepreneur

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator With every new year, an extraordinary opportunity presents itself. It’s a time to celebrate family and friends, to celebrate successes, and to remember the struggles you have overcome. But it’s also a time to reflect and reevaluate. Is what you are doing fulfilling? Is it what you imagined yourself doing five years ago? There are many reasons why people decide to make a change in their career goals, whether it is dissatisfaction with falling into the status quo or a desire to build something that they can pass on to their family. Big opportunities could be on the horizon! Here are a few signs that 2023 is the year to start your own business. You Want To Take Control A standard position as an employee has its own perks. Safety and consistency are big motivating factors to anyone looking for a new job, and without being “the boss,” there are stressors that employees completely avoid. With that being said, the investment of time and experience that you have built up might not get utilized to its full extent in a standard 9-to-5 position. Entrepreneurs have the freedom to devote their time and energy

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How To Finance Your New Inspection Franchise

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator Starting a new business is such an exciting and fulfilling venture, but for many people a lack of confidence in their funding strategy can hold them back from achieving their goals. As with all franchises, an inspection franchise requires a level of initial investment to get started, but you don’t need to wait for a wealthy relative’s inheritance. Depending on your background, there are plenty of worthwhile opportunities that you can consider in order to finance your new business and hit the ground running. Disclaimer: This content is meant for informational purposes only and should not be taken as professional legal, tax, investment, or financial advice. This article is intended to cover general circumstances and is not directed to any specific individual. I am not a registered financial advisor. To know what options are best for your particular scenario, seek out a financial advice professional. With that in mind, let’s discuss some financing opportunities for your new inspection franchise. Secured Or Unsecured LoansOne common route that people looking to franchise end up discussing is the standard Secured or Unsecured Loan route. An easy way to separate these two categories of loans is to

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How To Invest In Marketing When Things Get Slow

By Sydney Bailey, NPI, Inc.’s Director of Marketing Across industries, entrepreneurs will find times in their business when things seem to be going great. There is no shortage in clients or work, and operating their business dominates their attention to the point where marketing can fall down on their list of priorities. This becomes an issue when business, inevitably, slows down. That constant train of phone calls and appointments begins to clear up, and as an ambitious business person, you don’t want to lose out on that hard-earned momentum. So, what do you do? Especially in seasonal industries that are particularly influenced by the ever-changing real estate market, slowing business marks a perfect time to invest your time (and money) in marketing. Make Networking a Priority The best thing you can do when things get slow is get out and meet new people! With each new introduction, you’ll meet a new potential client. With each office you visit, you could start a new long-standing relationship. If you haven’t already, join your local BNI group or any local hotspot for REALTORS® and industry specialists for potential referrals. In short, look for any opportunity to build your business’s contact list. Get connected

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Flat vs. Tall: What’s The Best Organizational Structure For Your Small Business?

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator As your small business grows into a not-so-small business, you will have to make new decisions as a business owner. You have hired great people who are helping your business reach new heights, but as your team expands, so do your responsibilities as owner, manager, HR representative, you name it! Before drowning in your expanded duties, consider how you can organize your business to run as effectively as possible. In the business world, the two most popular forms of organizational structures are the Flat structure and the Tall structure. Both have their strengths and their weaknesses, and determining which style is best for you can depend on a number of factors. From your personality and leadership style, to your industry and company size, here we will break down the differences to help you determine what structure is best for you! FlatFlat organization structures might also be called a “Short” organization structure. This style consists of employees all working at (more or less) an equivalent level in regards to decision-making, idea-sharing, and total investment in the company, all reporting to the owner. You could imagine this sort of structure as two-tiered, with the

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Identifying and Locating Your Client Base with Omnichannel Marketing

By Stepha Vesper, NPI, Inc.’s Senior Marketing Communications Strategist Running a successful small business takes plenty of effort and know-how, which naturally develops with time and experience. In order to grow, business owners want to learn how to get their brands in front of the people that are the most in need of their services. The problem is that finding who that ideal client is and where they are isn’t always so easy. Jumping into the weeds of industry jargon, business researchers at places like McKinsey & Company preach the importance of “omnichannel” marketing over “multichannel.” With the omnichannel approach to marketing, businesses recognize the importance of placing their brand and services in front of their ideal client as often as possible. While multichannel marketing will spread these marketing efforts with as broad a net as possible, omnichannel marketing calls for honing in on the most important client base niche as much as possible. As one might expect, omnichannel marketing approaches are meant to cut down on that overall ad spend while maximizing conversions. While this style of marketing should seem appealing to most small business owners, employing it can take some effort. To set your marketing mindset in a

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Beating Burnout: Tips to Keep Your Head Above Water for Small Business Owners, Entrepreneurs, and Workaholics

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Finding success in the workforce can often take a lot of dedication, commitment, and time. Especially in competitive fields, some can get the notion that any time off is an opportunity for someone else to catch up, or a risk that could lead to losing momentum. With this in mind, it comes as little surprise when those with an entrepreneurial mindset struggle with burnout. Too often, entrepreneurs and small business owners enter into “the grind” without knowing when to take their foot off the gas, leading to a major crash that can be tough to recover from. The good news is that burnout doesn’t have to be an inevitability. With the right mindset and by following the best strategies, burnout doesn’t have to be another hurdle for success and contentment. 1. Reevaluate Your Daily ScheduleA common cause of burnout is taking on too much. Entrepreneurs tend to spread themselves too thin, and they have trouble letting go of responsibilities. The classic mindset of, “If I want to do something right, I’ll do it myself,” also means that delegating more important tasks rarely happens. Having a strong sense of ownership in the

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Black Hat SEO: Why You Should Avoid It As A Small Business Owner

By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist When running a small business, there are many facets of building a company that entrepreneurs will encounter for the very first time. Building relationships and developing marketing strategies are difficult tasks on their own, but business owners need to perform those actions all while ensuring that they have a viable, valuable product to offer their clientele. Needless to say, small business owners have a lot on their plates, which is why it’s important to find the right kind of help in areas where experience or knowledge might be lacking. One major area where small business owners are likely to be limited in their knowledge is SEO. Business websites that haven’t had the benefit of being reviewed by someone experienced with SEO are at a major disadvantage when it comes to online visibility, but there are many so-called “experts” who offer help that could ultimately set a business back considerably. To get an idea of why SEO is so important and how unethical optimization tactics can end up hurting your business, let’s discuss “Black Hat” search engine optimization. What is Search Engine Optimization (SEO)?Small business owners can have a great talent

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NPI Welcomes 12 New Franchise Owners in the First Half of 2023

National Property Inspections (NPI), home and commercial property inspection franchisor, is proud to announce the addition of 12 new franchises to their roster since the beginning of the year. Delivering comprehensive property inspections, NPI has a reputation for helping clients make informed investment decisions for over 35 years. With the addition of these new franchises, more customers in the United States will have access to reliable and thorough property inspection services. We’re pleased to welcome the following franchises who will be representing our brands in their local area: “We are thrilled to welcome these new franchises to the NPI family,” said David Stamper, President of National Property Inspections, Inc. “It’s exciting that they will bring our company’s brand, values, and quality inspections to new areas. Having worked closely with all our new franchise owners, I know they’re a great group of people who are driven to succeed. I look forward to watching them grow and reach their personal goals.” Stamper added, “We are excited to see our franchise network continue to grow. Our franchises offer a comprehensive suite of inspection services, including home inspections, commercial property inspections, and specialty services such as radon and mold testing. We look forward to

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11 States Taking Action Against Radon

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Each year, more and more people are becoming aware of the threat that radon poses to families and homeowners. The World Health Organization, along with the most prominent national and international health agencies, have been appropriately banging the drum to increase broad awareness of the odorless, colorless gas (which is now the second leading cause of lung cancer in the US, per the CDC). Even in states where radon’s presence is not as prevalent, experts are advising that the gas’ concentration can vary even from house to house. For home inspectors that have not yet invested in radon testing as an outlet for diversification, signs are pointing towards a higher emphasis on the importance of knowing your home’s radon levels. While radon testing can be a valuable service offering anywhere, here are a few regions of particular interest. High Presence in the Midwest and PlainsRadon levels are recorded in the units of “picocuries” per liter (written as pCi/L), perhaps better understood as one-trillionth “curies,” a unit created to measure radioactivity content named after Marie Curie. With radon entering homes through the breakdown of uranium gases in ground soil, the World

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How To Take Pictures That Boost Engagement For Social Media

By Melisa Rana, NPI, Inc.’s Graphic Designer Managing a business’ social media page can be a lot of fun for the right marketing-minded owner, but for many, a lack of substantial engagement can quickly dampen any motivation for online interactions. Presence and activity are so important for growing businesses – so, how do you identify which pictures will drive engagement (comments, likes, shares, etc.)? Business owners don’t need to be professional photographers to learn how to take eye-catching pictures that make their followers pause. Here are a few tips to get started. Nail Down the Basics Find Engaging Subject Matter To learn more about how to beef up your social media activity, reach out to our marketing team to brainstorm! If you’d like to learn more about how franchising with NPI can benefit your marketing efforts, start with our info packet!

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An Average Day In The Life Of A Home Inspector

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator There are many aspects of the home inspection industry that draw people into the profession. Entrepreneurs love the opportunity to become their own boss, others will be drawn to the flexibility inherent in the job, and still others are drawn to the unique technologies that are constantly innovating the industry. Professionals transition into the industry every year, but many do so without having a full picture of what life will be like as a home inspector. For those who are interested in making a career change, the best way to start off is by shadowing an active home inspector for a day or two to get a better feel of the lifestyle and nature of work. However, it can be understandably difficult to find someone willing and ready to train potential future competition for themselves. So, to bridge the experience gap, here is a breakdown of what an average day as a home inspector can look like. Disclaimer: Home Inspectors have an inherently flexible job that can be shaped to fit many different lifestyles and preferences. The described daily schedule in this article describes only one home inspector’s experience after

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5 Common Interview Answers That Are Red Flags For Hiring Managers

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach One skill that can be difficult to develop for small business owners is how to recognize red flags when they show up. Red flag interview answers aren’t just bad answers, they are the types of responses that should alert hiring managers that it might be time to move on to the next candidate altogether. All hires are important for small businesses, but nailing those early hires is pivotal when it comes to long-term success. This is why good business owners place so much focus on their early interviews. Entrepreneurs likely don’t have extensive experience with interviewing prior to starting their own businesses, so they often can’t reflect on the early warning signs of lousy employee behavior. While candidates who have a talent for answering interview questions aren’t necessarily always the best people for the job, there are some seemingly innocuous interview answers that should actually be major red flags for hiring managers. But First, A Few Thoughts On Delivery (A Message to Job Seekers)Interviews can, admittedly, feel intense, nerve-wracking, and anxiety-inducing. Although this might add even more pressure onto job seekers, there are a few behaviors related to anxiety that can

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Standing Out From the Crowd with Content Marketing

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are more worth their audience’s time and money than the competition’s. Navigating all of these hurdles as one person is daunting, but owners should know that there is a workable solution. Content marketing is the life-blood for every business’ online activity, and more often than not, entrepreneurs that don’t have a good handle on their content marketing tend to have trouble engaging their clients. This is no reason to be intimidated, however. Small business owners have the opportunity to learn the gist of developing a content marketing plan in no time. But first, let’s discuss a few essentials. What is Content Marketing?Every social media post, blog article, infographic, and video tutorial released by a business is a form of content marketing. While content marketing can come in many, many different forms, they all have a shared intention to ultimately promote the use of a business’ products

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Conducting Great Interviews as a Small Business Owner

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Starting a business is a remarkable accomplishment in itself, but making that first hire might be the most important part of a small business’s track for growth. The amount of time and effort that goes into a brand new hire is considerable, and costs incurred when it goes wrong can feel like a gut punch. But these mistakes can be avoided! Business owners who invest into their interviewing skills can discover potential issues far in advance, and determine which candidates have the perfect complementary skill set they’re looking for. The right candidate will feel like the missing puzzle piece for your business. To identify these partnerships with expertise, there are three important questions to answer during an interview. Does the Candidate Fit the Position?The first determination that a good interviewer needs to uncover is, of course, whether the candidate would have the ability to do the job for which they are applying. Candidates usually come to the table with varied experiences, and often their work history won’t include the exact position that they are applying for. This is where strong preparation from the interviewer comes in. Drilling the position down to

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