The Science Behind Brand Consistency
By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer We’ve said it before, and we’ll say it again: Consistency is key when it comes to marketing. It’s true in more ways than one. Consistency on social media increases your following. Consistency in customer service improves your reputation. And consistency in branding earns you more money. […]
The Benefits of a Strong Support System in Business
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Oftentimes in business, you find yourself making difficult decisions without anyone else to consult. Trying to decide what is best for you and your company is extremely stressful, and you may find yourself avoiding these tough calls altogether. So where can you turn to when you need […]
Just a Number: Starting a Successful Franchise at Any Age
By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist Some common characteristics that come to mind when people imagine a successful startup owner are youthful, energetic and academically accomplished. Popular thinking dictates that once you’ve cemented yourself in a career that it’s too late to start something new. However, this evaluation couldn’t be further from […]