Inspection Insights: How to Stand Out with Sample Reports
By Jon McCreath, NPI, Inc.’s Technical & Training Director In any industry, success often comes from separating yourself from the pack. Some businesses have exceptional communication skills, prioritizing customer service above all else. Other business owners invest in a diverse array of add-ons, making them a convenient one-stop shop for their clients. Then, of course, […]
Expanding Your Audience by Becoming a Bilingual Business
New business owners often feel that they are racing to find a client base and develop trust with their local community. Finding leads, converting them into sales, and creating advocates to spread the word of all the good work that they do – the fight to gain credibility in a market takes plenty of guts […]
Ranking Up: Debunking the Service Area Myth on Google
By Zach Vesper, NPI, Inc.’s Senior SEO and Marketing Strategist As a multi-national property inspection franchisor, our marketing team gets a lot of questions about how to increase ranking on Google. Of course every small business’ marketing efforts should be multi-faceted, with a mixture of in-person relationship-building efforts and digital campaigns. With that said, there […]