Best Foot Forward: Marketing Your Strengths to Customers
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Marketing is all about showcasing your best abilities to your clients. What do you do that others don’t, and why should someone ultimately choose to hire you? As a small business owner, especially when you’re just starting out, it’s crucial that you put your top skills front […]
How You Can Use Social Media to Teach and Interact with Clients
By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Being a small business owner allows you to interact more personally with your clients and build strong relationships with them. The integration of your social media accounts for your business means that you are able to reach out and build with even more customers on a daily […]
Is It Worth It To Offer Warranties?
By Bill Erickson, NPI, Inc.’s Executive Vice President Warranties can provide great benefits for both your clients and you. The different coverages you offer can make you stand out from your competition, leading to more business. Especially when the market is hot and things are moving fast, every bit of leverage matters. Set Yourself Apart […]