The Science Behind Brand Consistency
By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer We’ve said it before, and we’ll say it again: Consistency is key when it comes to marketing. It’s true in more ways than one. Consistency on social media increases your following. Consistency in customer service improves your reputation. And consistency in branding earns you more money. […]
Elevator Pitches: Marketing Yourself in an Instant
By Kimberly Stevens, NPI, Inc.’s Marketing Coach Elevator pitches help business owners provide service highlights in a quick, precise manner, which is perfect for today’s fast-paced flow of information. Whether you’re new to the elevator pitch or just need a refresher, here are some tips for crafting one like a pro. Purpose of an Elevator […]
How to Interact with Clients Through Facebook Live
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Social media has people worldwide more connected than ever before, with Facebook leading the way. Nearly 3 billion people use the platform daily, with many spending hours at a time on it. Because of the widespread popularity of Facebook, businesses are always finding ways to leverage it […]