Integrating Google Posts on Your GMB Listing

By Zach Vesper, NPI, Inc.’s SEO & Marketing Specialist Your Google My Business listing plays a key role in growing your business, and it’s important to know how to get the most out of it. There are many nuances with a GMB listing, but knowing each aspect will help with converting clicks to clients. One […]
How to Get the Most out of Your LinkedIn Profile

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Social media is an integral part of running a business of any size. It works to both promote different aspects of your business to customers and expand your marketing reach. One site that often gets overlooked in favor of more laidback platforms like Facebook is LinkedIn. Because […]
5 Ways to Turn a First Meeting into a Lasting Impression

By Kimberly Stevens, NPI, Inc.’s Marketing Coach To become a successful business owner means developing strong working relationships with clients, fellow franchisees, business networking groups, contractors and other professionals. Networking comes as second nature for some, but for others, it can be a bit of a challenge. The good news is that making lasting impressions […]