How to Make Time for Social Media
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist As a small business owner, you probably feel pretty rushed. You want to be sure that anything you do will be worth it in the long-run so your business can thrive. We can tell you with confidence that social media is definitely worth the manpower, but how […]
6 Ways to Get the Most Reach Out of Your Business Website
By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer Your business website has the potential to be one of the most powerful tools in your marketing arsenal—if you know how to use it. Here are six ways you can give your monthly website traffic a boost and start seeing those leads convert to sales. 1. […]
How to Segment Your Email List Like a Pro: Part 2
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist We’re back at it today, teaching you how to segment your email list for maximum impact in your email marketing campaigns! Make sure you check out the first post in this series here. Prune Your List WiselyLet’s say that you’re three email sends in on a well […]