Strengthen Your Brand in 5 Easy Steps
By Sydney Arp Brand identity can be surprisingly difficult to nail down. It’s often easier to pinpoint what you’re not as a business than it is to articulate what you stand for. And what if you leave something important out? You do a lot of great things, after all. These are just a few reasons […]
Tips on Marketing to Millennials
By Sydney Arp Millennials. Generation Y. It’s the age group that marketers across the country are endlessly analyzing. Let’s [try to] begin with a definition. Major publications label a millennial as someone who came of age around the time of the millennium (2000). Born between 1980 and 1995, Millennials range from 22-38. Yeah, you read […]
4 Quick Tips for Making the Most of Small Business Social Media
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist As a busy small business owner, it’s easy to let social media slip off your radar. But with consumers spending up to 53% of their online time browsing social media sites, carving out a slot in your schedule for posting can mean broadening your reach in ways […]