Category: Marketing

Using Community Events to Market Your Business

June 22, 2021

By Kimberly Stevens, NPI, Inc.’s Marketing Coach As a franchisee, an important aspect of growing your business is marketing. You can use most any outlet, from social media to handing out flyers to get your name out there. One great way to get personal interaction with potential clients is participating in local events. Farmer’s markets, main street gatherings and small business expos are just a few options. You should always keep an eye out for these through your city’s website or social media. If it’s someone other than the city government, be sure to check with the organization putting these events on so you are following their guidelines. BannersNow that you’ve gotten all signed up and secured your spot, how do you draw attention to your booth or table? You’ll want to stand out from the sea of businesses with something to catch the gaze of passersby. Investing in a collapsible banner or renting one from the Omaha home office is always worth it to make your booth stand out! TablesThe majority of the time these events will provide you a table, but always double-check if you need to get a collapsible one yourself. Depending on what you decide you

Best Ways to Ask for Reviews

June 15, 2021

By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist It can’t be stressed enough how essential review gathering is to forming a strong presence for your business online. Living in the digital age, you have to take advantage of it or risk being left behind. Especially as younger generations, namely Millennials, are hitting the age where they’re ready to buy a home, reviews are a necessity. If it’s been a while since you’ve marketed for reviews or if you haven’t ever started, here are a few ways to get the ball rolling. Why do you need to stay connected? So how important are reviews in someone’s final decision? Great question! While Millennials do tend to be more plugged in, the general statistic for people that make a choice on who to do business with based on reviews alone is over 90%. Over 80% trust them like a personal recommendation, and nearly 70% decide whether you’re a quality business in as little as 3 reviews. That means you don’t have much time to make a great first impression. Not only are positive reviews important, but stockpiling them is as well. If you only have low-star reviews, a handful of reviews, or

Making Your Business Stand Out Against a Large Competitor

June 1, 2021

By Bill Erickson, NPI, Inc.’s Executive Vice President As a small business owner, you’ll be going up against competition of all sizes as you work to grow and achieve the goals you’ve set for yourself. While you might have the confidence that you can take on companies closer to your size, it can be intimidating to try and tackle a larger, more established firm. But that doesn’t mean you should shy away from the challenge completely. Here’s what you can do to take on the “giants” in your industry. Get Your Name Out An easy way that you can get started with growing your business is getting your name out to as many potential clients as you can. Attend open houses, stop by real estate offices, work your social media profiles, and give out fliers or business cards advertising your name and company. For instance, a great way to spread the word about your new franchise is to attend community events. You’ll make lots of new connections and people will get to know you on a more personable level. Putting a face to your name helps break the ice with clients so that they’ll be more likely to remember you.

The Benefits of Having a Site Blog

May 18, 2021

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Nowadays, it seems every business, no matter its size, has some sort of blog. In fact, there are over 600 million active blogs across the world. These cover topics on everything from sports, to clothing, and lifestyle advice just to name a few. With as popular as blogging has become and will only continue to be, let’s take a look at the question, “What can blogs do for you?” Pump Up Your SEO Search Engine Optimization or “SEO” is a major part of your business marketing plan. You want to get the most out of your website to appear higher in the search results to get customer traffic to your page. A blog is one simple and effective way to help you inch closer to the top of the SEO summit. Search engines use fresh content to determine where to place a page in the results. Having a blog that’s updated on a consistent basis provides that fresh information to index you above your competition. Also, including keywords in your blogs will make them more relevant to customer’s searches. Incorporate it Into Social Media Keeping your social accounts up-to-date is just as

How Should You Handle Price Shoppers?

May 4, 2021

By Roland Bates, NPI, Inc.’s Founder & CEO Everyone loves to save money where they can. We clip coupons, pinch pennies, and always keep an eye out for a great deal. As a business owner, you’ll more than likely deal with this situation regularly. At first it can be a bit of an annoyance, but as you encounter it more, it turns into frustration. It’s hard to find the right balance between helping clients out and completely undercutting your business. So how should you deal with super savers in your industry? Don’t completely shut them off at first. While you can definitely walk away from a deal that isn’t in your best interest, don’t turn away shoppers right away. Success as a home inspector relies largely on how you treat longtime and prospective clients. Being too brash can give you a negative reputation that could make future clients look somewhere else. Although you may be dealing with your umpteenth price shopper of the day, repeating the same information, it could be their first time speaking directly with an inspector. Keep them talking to understand what their situation is and what they’re looking for. Even if you don’t reach an agreement,

Building Self-Confidence to Better Your Business

April 20, 2021

“Confidence is key.” This is a phrase often quoted by the best in their field, from star athletes to business leaders. Reaching your goals often starts by forming a strong mental fortitude and believing you can accomplish anything. Yet if you tend to be more reserved and always second-guess yourself, it’s hard to develop that confidence. Recognize what makes you worried. To instill confidence in yourself, you have to start by recognizing what makes you nervous. It could be trying out a new marketing approach, performing an inspection for a new client that could lead to future referrals, or simply getting your feet wet as a rookie business owner. Situations like these are definitely stressful and can cause you to freeze up, debating with yourself what direction to go. If this happens to you frequently, then it’s time to work on bettering your mentality to charge ahead. Identify the situations that make you feel uneasy and what worries you the most. Control what you can control. The fear of the unknown is something that everyone will experience at least once in their lifetime. Intimidation about making the wrong move can cause you to not make a move at all. The

Cautionary Tales: Why Buyer’s Regret Skipping Their Home Inspection

April 6, 2021

Most everyone aims to save money where they can, but in some cases saving now will cost you later on. Homebuyers are starting to waive a home inspection in the hopes that they’ll save a few hundred dollars up front. This is a risky choice since you never fully know what you’re getting into. In fact, some folks that bought a home within the last year are realizing that their attempt at pinching pennies is coming back to haunt them. How can you save a homebuyer from potential disaster and keep your schedule filled with inspections? Read on for a few effective selling points! The Speed of Covid It comes as no surprise that COVID-19’s impact on the housing market continues nearly a year later. With so many people relocating for their jobs, some markets saw a high turnover rate with homes and exceedingly low inventory. To expedite the acquisition process, buyers either opted for a virtual meeting to go over an inspection report or skipped it altogether. Those who did forego an inspection are now faced with the possibility of learning the hard way why safety should always take precedence over speed. Not All It Seems Digital tours are

Top 10 Customer Appreciation Gifts

December 15, 2020

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Clients and agents do so much for your business, and showing your gratitude goes a long way in maintaining a strong relationship. A small token of your appreciation makes them feel valued, and they’ll be more likely to recommend your services. Here are a few ideas you can use to keep people coming back. 1. Offer a discount or coupon. More than anything else, people like to save money wherever they can. They may even exhaust every search avenue to find the best deal that also provides great service. A slight markdown on a service you offer will grab their attention. Create a flyer that you can hand out or a post you can share on social media. 2. Give away snack bags. To sweeten the deal with customers and agents, treats are just what you need. They’re a simple and inexpensive option that still shows your customers you’re thankful for their business. Customize your baggies with a thank you note for a more personalized feel. You can also attach your business card that clients can pass along to their family and friends that may need you. These are also perfect to

A Manager Mindset: Using DISC for Smoother Communications

December 1, 2020

By Kimberly Stevens, NPI, Inc.’s Marketing Coach The world is made up of people with all types of personalities and backgrounds, so naturally, business is no different. From clients to employees, each individual has their own unique style of communication and leadership. Each style can provide a great advantage to your business, but getting over initial communication barriers to reach your team’s full potential can be a challenge. That’s where DISC comes in. Introduction to DISC The DISC personality assessment reveals the four most common communication styles seen in personal and professional settings. Most people are a combination of two styles, though some may find that they’re a combination of three. Technicians and Entrepreneurs You can think of the “C” and “D” styles as being technicians and entrepreneurs, respectively. Cs, or Technicians tend to be perfectionists, and are quick to notice something that’s out of place. They’re also practical, and are more “doers” rather than “dreamers.” Meanwhile, Ds, or entrepreneurs thrive on change and growth. They always want to reach new goals and are determined to do whatever it takes to achieve them. Managers The “S” personality represents a managerial way of thinking. They’re steady-going and like to help others

The Science Behind Brand Consistency

November 24, 2020

By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer We’ve said it before, and we’ll say it again: Consistency is key when it comes to marketing. It’s true in more ways than one. Consistency on social media increases your following. Consistency in customer service improves your reputation. And consistency in branding earns you more money. In fact, consistent branding across all of your marketing channels is proven to increase revenue by 23%. What is Brand Consistency? Consistent branding can involve anything from the colors you have on your brochures to how you interact with customers. It’s the experience–from start to finish–that you want to give each person, with as little variation as possible. The best way to maintain a steady brand is by establishing your operating principles: identify your core values and develop your company’s mission and vision statements: At NPI, we encourage our franchisees to develop their own mission statements using our organization’s core values of Honesty, Integrity and Professionalism. Once you have these important items established, you can use them as a guide in future decision-making. Whether it’s the way you talk to clients over the phone or the design of your business cards, brand consistency is all

Giving A Memorable Presentation As A Small Business Owner

April 4, 2023

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Small business owners need to learn how to advocate on their own behalf and demonstrate their knowledge in many different venues. With success and expertise comes opportunities to share specialized knowledge with peers in their industry and related fields. Although public speaking may not come naturally to many business owners, presentations are fantastic opportunities to network and present themselves as masters of their craft. We’ve already covered some tips on how to improve public speaking as a small business owner, but there are many more strategies presenters should employ to make their speeches, classes, or demos more memorable. In most settings, business owners have a lot that they are trying to accomplish during their presentations. Not only are they trying to provide value to their audience by educating on their chosen topic, but their overall goal is also to leave a lasting impression that will convert their audience members into paying customers. Whether you’re a seasoned speaker or a newbie, here are a few things to consider to help take your presentation to the next level. Reduce Distractions (Through Preparation)The most effective presentations are done by passionate experts in their field. New technologies,

How Keeping Your Website Fresh Will Boost Your Small Business

March 28, 2023

By Sydney Bailey, NPI, Inc.’s Marketing Director A website is absolutely crucial to a small business’s long-term success. Especially in saturated industries and competitive markets, business owners should take advantage of every opportunity they have to get noticed. While setting up a modern, engaging website is a great start towards online relevance, it’s only step one when it comes to making a lasting impression on the web. To get the most out of your small business website, business owners should regularly check in and update their site to keep it relevant. For the best strategies to achieve a consistently fresh and impactful website, here are a few website strategies every small business owner should pursue. Keep Your “About Us” Up To DateWhen setting up your “About Us” page, it’s always best to collaborate with an experienced copywriter to ensure that you’re properly highlighted as an expert in your field. Specific details about your professional background and certifications can inspire trust and credibility. With your background and related achievements correctly detailed, your About Us page is also your opportunity to humanize your team and establish a rapport with your client base on a more personal level. Share a bit about your

Design Features that Will Catch Your Client’s Eye

March 21, 2023

By Melisa Rana, NPI, Inc.’s Graphic Designer When developing an overall brand for your business, there are many aspects that need to be considered in order to establish an image that is cohesive, strong, and recognizable. Your brand is displayed through every facet of your business: through the products or services that you deliver, through your customer service, and through your unique attention to detail. But when talking about how you plan on displaying your brand visually, this is where the fundamentals of graphic design come in. Through strong graphic design techniques, you can develop a brand that is recognizable while also conveying what makes your business unique in an efficient and effective manner. To get a better idea of how you can capitalize on your brand, let’s review some of the features of graphic design that help define your business. Typography Reinforces Your ToneAlthough typography is crucial to your business, this fundamental building block of graphic design is often woefully overlooked. Typography refers to the specific design, font pairings, and representation of the words on any marketing materials, websites, and other works either online or printed. While this aspect tends to be one that is rarely on the forefront

The Tools That Make A Property Inspector

March 14, 2023

Outside of a few mainstays, property inspectors tend to have a very diverse array of tools from professional to professional, depending on their regions and the unique demands of their homes and commercial properties. While states and Standards of Practice may make only a small set of tools necessary to complete the job, property inspectors have a great opportunity to add value to their inspections, cut down on time spent, and keep themselves safer by expanding their tool kit. As an inspector, your tools will change with time. Today, let’s discuss some of the basic tools to help you get started, then move on to the tools that could take your inspections to the next level. The Inspector’s Basic Tool KitA property inspector has an important job – one that could not be completed without a few basic tools. First, the inspector will need a way to record any defects that they encounter during an inspection. A basic digital camera with a flash is all that an inspector needs to get started documenting each job. Many inspectors will even opt to use a phone, since basic smartphone cameras have come a long way in increasing their clarity. Either way, inspectors

5 Ways that Blogs Boost Your Small Business

March 7, 2023

By Michael Trimble, Content Marketing Coordinator The internet is a wonderful, terrifying place at times. In an age where any fact is available at your fingertips in a moment, we’ve all dove down a rabbit hole and become an “internet expert” at some random topic. What you may have noticed are the encyclopedia-like libraries of information found on blogs. More and more, businesses are investing into blogs, informing and entertaining their audiences with these dedicated monthly, weekly, or even daily articles. Today, blogs are everywhere, but why have they become so standard? Let’s discuss the benefits that blogs bring to small businesses. Blogs Attract TrafficFor many businesses, jobs and clients can be largely generated through personal relationships and referrals. Those interactions are great, but businesses that excel in just face-to-face marketing could be missing out on a lot of business if they neglect their website and social media. An attractive, informative, and user-friendly website will draw in new clients organically, and blogs can build upon that organic traffic. The numbers don’t lie. According to Hubspot, a leading voice in marketing and sales, businesses that utilize blogs receive 55% more visitors to their websites than businesses that do not. If you’re

Should You Call Your Clients By Their First Name?

February 28, 2023

Running a successful business is all about relationships. This notion shouldn’t be a new revelation, but it holds particularly true for the home inspection industry. Strong relationships built with real estate professionals can grow your inspection business. So, how do you strengthen these relationships? And when you’re meeting new people, how do you make a strong first impression? Saying someone’s name is powerful. However, knowing when to use a first name versus when to use a title can be difficult. It’s tough to know the “rules” when different people swear by different social strategies when conducting their own business. To know how to build relationships while portraying yourself with professionalism, here are a few points to consider when you’re deciding how to refer to your clients and other individuals in your business network. A Matter of RespectTo some it may seem old-fashioned or overly formal, but many people prefer to be referenced with their surname and title in professional settings. In particular, surnames might be preferred when there is an age discrepancy or said individual has earned a specific title (Dr., Sgt., etc.). In these situations, using surnames is a great way to show respect. Perhaps even more importantly, repeatedly

When Is The Right Time To Hire?

February 21, 2023

Every small business owner or entrepreneur needs to develop a system for conducting business that works for them. For some, this comes naturally! They know the right things to say, they’ve connected with the right people, and they know how to develop relationships. For others, their business has to be built up through plenty of trial and error. Running a small business solo can be incredibly rewarding—at the same time, incredibly demanding. The best way to handle these mounting demands (and to manage your sanity) is to finally expand your team. With a co-pilot at your side, your small business can reach new heights and expand beyond what you ever imagined! But when do you know the time is right to hire? Here are a few signs that say you should hire sooner rather than later. 1. Your Are Turning Down New BusinessThis one may seem obvious, but if you’re reaching the point where you can’t keep up with the demands of your business, you need to make a hire asap. Successful entrepreneurs should be able to anticipate this situation and be able to make their hires before they reach their breaking point. However, sometimes business can accelerate beyond expectations

How To Show Appreciation To Your Clients

February 14, 2023

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Business owners wear a lot of hats. They need to be an expert in their field and provide great service to remain competitive. However, many entrepreneurs may not realize how important it is to foster relationships. Businesses survive and thrive based on the development of ongoing relationships. Just as you innovate and improve upon your services, client appreciation should be a constant focus for improvement. Some people have little trouble with building relationships. However, many entrepreneurs are more detail-oriented and analytical in their personality types. While everyone knows that it is important to show appreciation, some might struggle with finding the best way to show it! To get the ball rolling on developing your own client appreciation strategies, here are a few well-tested methods that have produced positive results. Make Your Message Handwritten While not appropriate for every message, entrepreneurs that follow up after jobs with handwritten notes on occasion will stand out from the crowd. Society has shifted to less personal forms of communication. Email and social media are valuable tools for instant communication, but these channels can make conversations feel too general. Relationships are much more difficult to build with

The Secret To Employee Retention

February 7, 2023

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Any good business manager will be able to tell you that the key to real success is a strong team. It is difficult to find a good support system, so when you’ve finally secured reliable partners that perform their jobs well, there is a new challenge to overcome. Employee retention has become more difficult than ever in recent years. In 2021, the “Great Resignation” sent companies scrambling as they attempted to recover from record-high “quit” rates. Standards of workers have raised since then, and PEW researchers cite a laundry list of reasons that employees have decided to leave in a recent study. The secret to keeping your best employees on your team is simple: give them a reason to stay. Understand what your workers want, and show them that working for you is a great way to achieve those goals. Pay Your Employees More The most straight-forward technique to retain employees is to simply pay your workers more to reliably show that their value is recognized and their time is appreciated. This tip likely isn’t a surprise, but business owners should give this option serious consideration when it’s available. According to