Leverage Your Yelp Listing for a Better Reputation
By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist Collecting reviews for your business is essential to attracting new customers. Over 90 percent of consumers use online reviews in their final decision on a business. That means you can never have too many, especially too many positive ones. In addition to collecting reviews via Google […]
Should You Use TikTok to Market Your Inspections?
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist If you’re already active on social media or know someone who is, chances are that you’ve heard of the hit social media app TikTok. The video-sharing app boasts 689 million active users worldwide, and pulls in more than one billion video views a day. While it started […]
Best Foot Forward: Marketing Your Strengths to Customers
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Marketing is all about showcasing your best abilities to your clients. What do you do that others don’t, and why should someone ultimately choose to hire you? As a small business owner, especially when you’re just starting out, it’s crucial that you put your top skills front […]