How to Get the Most out of Your LinkedIn Profile
By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Social media is an integral part of running a business of any size. It works to both promote different aspects of your business to customers and expand your marketing reach. One site that often gets overlooked in favor of more laidback platforms like Facebook is LinkedIn. Because […]
3 Things You Need to Know About Online Reputation Management
By Stepha Vesper Managing your online reputation across social media platforms and review sites is a crucial part of being a small business owner in our tech-savvy, Google-driven marketplace. It’s also one of the most challenging. Here’s how you can streamline your approach to online reputation management and get the most out of your customer […]
The Pros and Cons of Paid Search
By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist When it comes to digital advertising for your business, you’re not short on options. One choice many business owners overlook, for a number of reasons, is paid search. The major player in paid search is Google, and their Google Ads platform makes it easy to reach […]