Category: Social Media

Standing Out From the Crowd with Content Marketing

July 18, 2023

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are more worth their audience’s time and money than the competition’s. Navigating all of these hurdles as one person is daunting, but owners should know that there is a workable solution. Content marketing is the life-blood for every business’ online activity, and more often than not, entrepreneurs that don’t have a good handle on their content marketing tend to have trouble engaging their clients. This is no reason to be intimidated, however. Small business owners have the opportunity to learn the gist of developing a content marketing plan in no time. But first, let’s discuss a few essentials. What is Content Marketing?Every social media post, blog article, infographic, and video tutorial released by a business is a form of content marketing. While content marketing can come in many, many different forms, they all have a shared intention to ultimately promote the use of a business’ products

5 Strategies to Get More Reviews for Your Small Business

May 30, 2023

By Zach Vesper, Senior SEO & Marketing Strategist Let’s say you’re heading out to eat in an unfamiliar city. You want to try something unique and high-quality, but searching online leaves you with an endless list of options. Mood and taste will certainly come into the picture, but how do you make your final choice? Check the reviews. Across all industries that rely on pulling in new clients and customers consistently, online reviews are crucial for instilling confidence in service quality. Adding positive reviews on websites like Google, Facebook, and Yelp improves where small businesses rank on Google and increases overall visibility through SEO. According to marketing analysts at Entrepreneur.com, 88% of consumers trust online reviews as much as personal recommendations. To start improving upon your online advocacy channels, here are some great strategies for getting more reviews online. For more help building your online marketing strategy, reach out to your Omaha marketing team. today! If you’re interested in learning more about franchising with NPI, get your free info packet.

Expanding Your Online Following with YouTube

May 23, 2023

By Sydney Bailey, Director of Marketing Successful small business owners know the incredible value that a fully optimized online presence brings to their business. Facebook, Google Business, and LinkedIn all work alongside a professional business website to direct and convert visitors into clients. Depending on the industry, business owners might prioritize some of these platforms over others, but it’s clear that each plays an important role for small businesses. One platform that might get overlooked more often than it should is YouTube. Receiving billions of new views and videos every single day, YouTube’s international footprint is astounding. Present in over 100 countries around the world, the video-hosting website is also localized in 80 different languages. But with that said, small businesses usually aren’t interested in reaching an international, or even a national audience. Small business owners are rightly more concerned with reaching clients in their own cities. So this begs the question: How can YouTube be a benefit to small businesses? How Can YouTube Benefit Businesses at a Local Level? Out of all social media platforms on the market today, YouTube is perhaps best known for its intensely competitive nature. Vastly popular creators tend to dominate attention, and often leaving

Level Up Your Digital Marketing with LinkedIn

May 9, 2023

By Zach Vesper, Senior SEO and Marketing Strategist We’ve previously discussed best practices for getting set up on LinkedIn as a small business, but as new features and opportunities become available, it can be difficult to know how to navigate through LinkedIn’s tools effectively. LinkedIn stands out from the crowd due to its focus as a business-oriented digital networking platform. As such, LinkedIn should not always be treated the same as platforms like Facebook, Instagram, Twitter, or TikTok. If you are looking to expand the use of your LinkedIn Business Page, it’s important to understand the strengths and weaknesses of LinkedIn as a platform. To optimize our efforts, let’s take a minute to explore LinkedIn’s unique features and how you can use them to strengthen your business’ presence online. Reviewing the Strengths of LinkedInIn many ways, LinkedIn is set up similarly to other social media platforms. LinkedIn allows users to post content and build an audience over time, it promotes engagement, and it invites users to interact with relevant content based on what their interests are as determined by LinkedIn’s own algorithm. The main distinguisher of LinkedIn is its intended function as a social platform for businesses and business owners

Design Features that Will Catch Your Client’s Eye

March 21, 2023

By Melisa Rana, NPI, Inc.’s Graphic Designer When developing an overall brand for your business, there are many aspects that need to be considered in order to establish an image that is cohesive, strong, and recognizable. Your brand is displayed through every facet of your business: through the products or services that you deliver, through your customer service, and through your unique attention to detail. But when talking about how you plan on displaying your brand visually, this is where the fundamentals of graphic design come in. Through strong graphic design techniques, you can develop a brand that is recognizable while also conveying what makes your business unique in an efficient and effective manner. To get a better idea of how you can capitalize on your brand, let’s review some of the features of graphic design that help define your business. Typography Reinforces Your ToneAlthough typography is crucial to your business, this fundamental building block of graphic design is often woefully overlooked. Typography refers to the specific design, font pairings, and representation of the words on any marketing materials, websites, and other works either online or printed. While this aspect tends to be one that is rarely on the forefront

5 Ways that Blogs Boost Your Small Business

March 7, 2023

By Michael Trimble, Content Marketing Coordinator The internet is a wonderful, terrifying place at times. In an age where any fact is available at your fingertips in a moment, we’ve all dove down a rabbit hole and become an “internet expert” at some random topic. What you may have noticed are the encyclopedia-like libraries of information found on blogs. More and more, businesses are investing into blogs, informing and entertaining their audiences with these dedicated monthly, weekly, or even daily articles. Today, blogs are everywhere, but why have they become so standard? Let’s discuss the benefits that blogs bring to small businesses. Blogs Attract TrafficFor many businesses, jobs and clients can be largely generated through personal relationships and referrals. Those interactions are great, but businesses that excel in just face-to-face marketing could be missing out on a lot of business if they neglect their website and social media. An attractive, informative, and user-friendly website will draw in new clients organically, and blogs can build upon that organic traffic. The numbers don’t lie. According to Hubspot, a leading voice in marketing and sales, businesses that utilize blogs receive 55% more visitors to their websites than businesses that do not. If you’re

Family-Owned Business: How to Work With and Manage Family Employees

April 23, 2024

When entrepreneurs start a new business, they’re looking for ways to really hit the ground running and hasten their growth. In the inspection industry, that early grind can be difficult to navigate alone, which is why we constantly see family members step up to offer a helping hand. Whether it’s as a marketer, a bookkeeper, or another pair of hands on an inspection, it can be a great benefit to partner with a spouse, sibling, in-law, or child early on who can offer a bit more flexibility than a typical employee. Family members can be an asset to businesses after seeing some growth as well, once extra help is needed to handle increased demand. Whatever the situation, the opportunity to hire family will likely come up at some point as a business owner, but some might not be prepared for the complex factors that go into this unique dynamic. From the vantage point of home inspection franchisors, we’ve seen family members work extremely well as employees, and we’ve also seen situations where it hasn’t gone so well. If you’re thinking about starting or expanding your business with a family member, here are some things to consider so that you can

Do Women Make Good Home Inspectors? Insights From Females in the Industry

April 9, 2024

March is International Women’s Month, and we’re taking a moment to celebrate a few of our amazing female inspectors who are helping transform the industry. We had a chance to ask them all about their experience, from what it’s like to work in a male-dominated field to what they love most about completing inspections and helping clients. Get to know Savannah Guenther, Ashley Brown, and Susan D’Andrea, and be sure to give them a shoutout if you see them around. Thank you for sharing, ladies – keep up the brilliant work! Q: As a female inspector, what are some unique benefits or challenges that you face in our industry? How do you overcome them?Savannah: I would say that one unique benefit is being able to help female REALTORs who may be working an open house or event by themselves feel more comfortable. Women feel a bit more at ease with another woman one-on-one than they might with a man they may not know very well. I’ve found that we can have an easy conversation; they’re inclined to share more about their work and background, and they’re more open to listening to what I have to say. The challenges of working

How to Overcome Being Told “No” as an Entrepreneur

March 12, 2024

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach The most successful entrepreneurs are self-motivated, innovative, and ambitious. Their minds are focused on expanding their services, broadening their territories, and putting a stamp on their industry that will effect positive change. New business owners rarely imagine hearing the word, “No.” But the hard truth is, rejection in any sales endeavor is inevitable, and it will happen more often than many expect. Every small business owner needs to develop sales skills if they want to achieve their aspirations, and the first (and maybe most important) sales skill to learn is how to handle the word, “No.” To get started on becoming a salesperson extraordinaire, here are a few truths to keep in mind! Understand What “No” Really Means in SalesOften, when people face rejection after giving a “sales pitch,” it can be natural to take that rejection personally. But in reality, rejection is almost never personal. In sales, a “no” can mean many different things, and this is only rarely related to your delivery. Here are a few common translations for the word, “no,” in sales: “I don’t understand.”The first common translation for an unsuccessful pitch is that the concept of

Print Marketing 101: 6 Types of Marketing Collateral and When to Use Them

March 5, 2024

By Melisa Rana, NPI, Inc.’s Graphic Designer Across industries, experienced marketers know how important it is to practice omni-channel marketing to find success and grow consistently. This means finding your audience wherever they are and delivering your message to them in many different ways. Businesses that rely only on digital marketing will begin to feel impersonal and distant, while marketers who focus solely on in-person interactions spread themselves too thin and miss out on opportunities to stay top of mind. The most effective marketing plans employ multiple campaigns and various diverse strategies to foster business, ongoing referrals, and loyalty with their key customers. Because of this, no business should expect to reach their long-term goals consistently without a selection of well-designed, attention-grabbing marketing collateral. From posters to brochures, flyers, and door hangers, it can sometimes feel like there is an endless list of potential physical marketing materials to invest in. But to achieve the best possible return on investment, it’s important to understand how each material differs and in which situations they excel. With all that said, let’s discuss some of the most popular and effective print marketing materials, and when to use them! Brochures Pack a Big Punch in

From Startups to Industry Veterans: Why You Should Write A Business Plan

February 27, 2024

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator When launching a new business, entrepreneurs embark on a demanding journey, defining goals, charting growth plans, and strategizing execution. A business plan condenses these key elements into a streamlined document for investors to assess. While securing funding often necessitates a business plan, even established businesses benefit from revisiting and updating theirs. Let’s delve into what a business plan is, how to write one, and how each section empowers seasoned entrepreneurs to achieve their ambitions. Understanding the Business PlanThe format of a business plan varies depending on its purpose. The U.S. Small Business Administration (SBA), a valuable resource for new business owners seeking funding, outlines two main types: Lean Startup Plan: This concise, one- or two-page document provides a bird’s eye view of a business’s purpose and goals. It might not suffice for securing funding, but serves as a vital tool for entrepreneurs to revisit their goals and adapt their strategies as needed. Traditional Business Plan: This comprehensive document dives deep into each facet of the proposed business. While requiring more effort, the detailed information and commitment to crafting it instill confidence in investors and provides clear direction for the entrepreneur. Notably, the information

National Property Inspections, Inc. is Now Part of the Co-operators Family

February 20, 2024

We at National Property Inspections, Inc. are proud to announce our organization, along with Carson Dunlop, have been acquired by Co-operators Group Limited. With aligned goals of serving homeowners and communities, NPI is excited for this expanded reach throughout North America and the opportunity to further innovate the property inspection industry. “In Co-operators, we have found an ideal partner that brings a wealth of experience, relationships, and resources to drive growth and long-term value for our stakeholders. Our core values are in sync, and Co-operators’ long-term vision uniquely positions us to effectively scale our network and help us live our purpose: to better the lives of homeowners.” – Craig Rowsell, CEO of Carson Dunlop and National Property Inspections, Inc. Co-operators was originally founded to provide coverage for farmers who couldn’t find protection elsewhere. Today, the organization has grown to become one of Canada’s leading financial services cooperatives, with a focus on multi-line insurance, wealth management, and brokerage operations. With Co-operators, National Property Inspections, Inc. and Carson Dunlop are looking forward to continuing our mission in serving homeowners and investors throughout their post-purchase story, with Honesty, Integrity, and Professionalism. Combining our commitment to keeping homeowners informed with Co-operators’ assistance to families

Boosting Conversions and Improving ROI with Call Tracking

February 13, 2024

By Sydney Bailey, NPI, Inc.’s Marketing Director As small businesses grow, marketing often becomes a more complex endeavor with leads flowing in from many different campaigns and platforms. To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? For digital marketing, tracking a lead is fairly straightforward. Thanks to cookies and analytics, businesses can know which marketing campaign a lead interacted with to land on their website. But other lead generation avenues aren’t so simple. Many customers still prefer to call service-based businesses to gather more information before making their final decision. Learning how to convert a lead over the phone is an art in itself, but it can be difficult to quantify a lead’s analytics from a phone call. For entrepreneurs that receive a lot of their business through inbound phone calls, capturing valuable information about which marketing campaigns are pulling their weight—and which ones aren’t—can be tough, but it’s essential when it comes to optimizing an advertising budget. Today, let’s discuss the best solution to this issue: call tracking. What is Call Tracking, and How Does It Work?Call tracking helps determine

Franchise Financing: Starting a Small Business with an SBA Loan

February 6, 2024

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Every great journey starts with the right tools, and for most entrepreneurs, that key tool is financing. While self-starting hustle and innovation are essential, even the best business plan can stall without capital. This is where SBA loans come in. Acquiring a loan through the SBA can be a great option for small business owners looking for that initial capital needed to franchise or otherwise start their business venture. To better understand if an SBA loan is right for you, let’s discuss some of the essentials. What is an SBA loan?An SBA loan is a specialized loan provided by partners of the US Small Business Administration. For entrepreneurs that have exhausted other options, an SBA loan can be the answer they’ve been looking for to cover the early costs needed to start a new business or expand their business. SBA loans are a great option for many because of their lower rates and the option of long repayment periods, but not all SBA loans are the same. It’s also not a guarantee that everyone gets approved for their desired loan. SBA loans vary from person to person in part because the SBA doesn’t