By Melisa Rana, NPI, Inc.’s Graphic Designer
Managing a business’ social media page can be a lot of fun for the right marketing-minded owner, but for many, a lack of substantial engagement can quickly dampen any motivation for online interactions. Presence and activity are so important for growing businesses – so, how do you identify which pictures will drive engagement (comments, likes, shares, etc.)?
Business owners don’t need to be professional photographers to learn how to take eye-catching pictures that make their followers pause. Here are a few tips to get started.
Nail Down the Basics
Find Engaging Subject Matter
To learn more about how to beef up your social media activity, reach out to our marketing team to brainstorm! If you’d like to learn more about how franchising with NPI can benefit your marketing efforts, start with our info packet!

