By Zach Vesper, Senior SEO and Marketing Strategist
We’ve previously discussed best practices for getting set up on LinkedIn as a small business, but as new features and opportunities become available, it can be difficult to know how to navigate through LinkedIn’s tools effectively. LinkedIn stands out from the crowd due to its focus as a business-oriented digital networking platform. As such, LinkedIn should not always be treated the same as platforms like Facebook, Instagram, Twitter, or TikTok.
If you are looking to expand the use of your LinkedIn Business Page, it’s important to understand the strengths and weaknesses of LinkedIn as a platform. To optimize our efforts, let’s take a minute to explore LinkedIn’s unique features and how you can use them to strengthen your business’ presence online.
Reviewing the Strengths of LinkedIn
In many ways, LinkedIn is set up similarly to other social media platforms. LinkedIn allows users to post content and build an audience over time, it promotes engagement, and it invites users to interact with relevant content based on what their interests are as determined by LinkedIn’s own algorithm. The main distinguisher of LinkedIn is its intended function as a social platform for businesses and business owners to network with other professionals in their industry.
It is fair to compare a personal LinkedIn profile to a resume since it is modeled primarily around skills, background education, and work experience. With these characteristics in mind, it may be helpful to imagine the best demeanor on LinkedIn as similar to Facebook, but while wearing a button-down. Memes and jokes have their place, and a more conversational tone can be valuable and relatable at times. On LinkedIn, businesses will instead benefit from embracing a professional tone.
How To Use LinkedIn’s Strengths To Your Benefit
With the strengths of LinkedIn as a platform better explained, let’s discuss how to best use LinkedIn’s tools to elevate your business.
Want to improve your presence elsewhere on social media? Contact your NPI marketing team for a social media onboarding, refresher, or to brainstorm new ideas! If you want to learn more about how franchising will elevate all of your marketing efforts, request a free info packet, and contact our recruitment team today!
