Tag: business growth

The Benefits of a Strong Support System in Business

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Oftentimes in business, you find yourself making difficult decisions without anyone else to consult. Trying to decide what is best for you and your company is extremely stressful, and you may find yourself avoiding these tough calls altogether. So where can you turn to when you need a helping hand? Building a Support System A support system can be a great way to help you as a business owner deal with complex decision-making and any issues you may encounter along the way. You’ll have the ability to brainstorm solutions from an array of different perspectives, looking at a problem from all angles and forming a viewpoint you may never have otherwise. Support systems can also serve as a valuable tool for keeping yourself accountable and reaching your goals. Using Close Connections as a Lifeline Having a group of people with firsthand knowledge of your industry and small business ownership makes complex decisions a bit easier to navigate. Never hesitate to turn to your NPI/GPI family! We’re here to support each other in all things, whether it’s technical advice, marketing strategies or business management operations. Friends and family might not have the same

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Finding the Right Space for Your Inspection Business

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant The majority of inspectors just starting out have business operations set up at home to help cut down on overhead costs. But as your business expands and you take on new employees, it might make more sense to set up in a commercial office space that everyone can report to. Check out these tips for finding the right business space for your growing team. Location, Location, Location As you begin your search for a new office, brainstorm several different locations and how they might factor into your day-to-day business flow. You’ll likely find that you want to be based somewhere around the center of your territory for easy access to all your most frequently traveled areas. However, if rent happens to be especially high at the heart of your service area, you’ll likely need to crunch some numbers, namely the cost of gas and vehicle maintenance versus the difference in monthly rent. It’s also a good idea to consider the areas where longstanding employees are based and their proximity to your potential new space. Think of Employees’ Needs Along with keeping in mind the traveling distance for your employees, think of how

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Why Downtime Can Benefit You and Your Business

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist It’s no secret: running your own business can get hectic, especially during busy season. It’s easy to feel overwhelmed by the task of prioritizing all that needs completed each day, especially when so many things are equally important. Then, before you know it, despite your best efforts to stay ahead, you can quickly fall behind on work. So what can you do to help yourself not just accomplish necessary tasks, but exceed your own expectations? Schedule daily downtime. If you’re so focused on the daily grind that you literally need a downtime tutorial, we get it. And we have you covered. The Benefits of Pre-Planned Downtime While there are benefits to experiencing unexpected downtime, it can still be a headache to deal with. That is why having a pre-planned downtime is a better choice, so that you can prepare ahead of time. Daily downtime is a great way to keep you from expending all your energy, and helps you get through the day. You can refocus your attention on your business and you’ll feel more motivated. You’ll be able to get caught up on all those little projects you’ve been putting off,

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Why it’s Smart to Keep an Eye on Your Competition

By Zach Vesper, NPI, Inc.’s SEO and Marketing Specialist There are countless ways to educate yourself as a business owner. With books, classes, online materials and networking groups, options abound for every busy schedule and personality type. One other important means of learning that doesn’t often get lumped in with the list above is studying your competition–and it may just be the most worthwhile of all. The insight you might gain just through the power of observation can help you avoid certain missteps and grow your business that much faster. Here’s what to look for when it comes to analyzing your competitors. Recognize the Good Without Ripping it Off We’ve all seen a business concept done exceptionally well and said to ourselves, “I wish I would have thought of that!” Remember, there are always new ways to put your own spin on an idea and make it entirely your own, if not even better. Never resort to copying another’s idea verbatim, but notice what you like and look ahead. How could your own business benefit from a stellar marketing campaign or a revamped inspection package? Rather than get stuck in an endless loop of comparing your business to a competitor,

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How to Get the Most out of Your LinkedIn Profile

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Social media is an integral part of running a business of any size. It works to both promote different aspects of your business to customers and expand your marketing reach. One site that often gets overlooked in favor of more laidback platforms like Facebook is LinkedIn. Because it’s considered a more formal, business-oriented social platform, it can be hard to know what to post and how to best connect with others. Yet once you figure out how to optimize it for your business, it can pay off for you. Here is what you should know about LinkedIn and some tips and tricks to grow your account. How to View LinkedIn When looking around LinkedIn, you might notice some similarities with other social media sites. Most people like to think of it as a more professional version of Facebook in a sense. You can easily post content, connect with other business professionals and get recommendations for connections. Another way to think about your LinkedIn profile is like a digital business card or resume. You can list all of your current and past work experience and give a summary of your skills. This allows

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A Look Back: How Examining Your Business Periodically Can Help You Grow

By David Stamper, NPI, Inc.’s President & CFO One of the best lessons in life [and in business] is to learn from the past and use it to influence your present and future. Whether you’re just beginning or years into your business, reviewing and improving your records and progress on a regular schedule will pay off for you. What Information Should I Review? It’s best to plan to go over every little detail in your business, which means keeping detailed records of what makes your business tick. This involves everything from employee reviews to financial records. You’ll likely find that the things that seemed small at the time actually came to be major factors down the road. You can also look at old inspection schedules and records from meetings with real estate agents. Look for: If you have access to all of the details above, that’s great! However, keep in mind that most business owners won’t, and that’s perfectly okay, too. Let this list guide your future record-keeping so that you’re in better shape when it’s time to review next time. When Should I Review My Findings? Whether weekly or annually, there’s no right or wrong time to review your

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The 5 Best Leadership Traits for a Thriving Small Business

Being a small business owner is a great feeling. There’s a sense of pride that you get from starting down your own path and getting to create your own opportunities, but there are challenges that you will face as well. Competition can be fierce, and it can be difficult to separate yourself from the pack. However, there are steps you can take to build your brand’s reputation and promote growth for your business. 1. Know When to Step In, and When to Step AwayAs a small business owner, you’ll wear many hats in the day to day operations. You’re the owner, an employee (sometimes the only one), an accountant and even the janitor. It’s easy to get overwhelmed and burned out with responsibility, and it’s important to know your limits. Successful owners identify their strengths and weaknesses and learn to delegate responsibilities accordingly. Of course, it can be hard to relinquish control for some owners and they will struggle with it. But the sooner you realize the big picture and how division of roles can grow your business, the sooner you will hit your goals and recharge. 2. Set SMART GoalsSpeaking of goals, it is important to have them. Think

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Foolproof Tips for Keeping Your Small Business Organized

Small business owners have dozens and dozens of tasks they need to complete to grow and succeed. But with so much on your plate, it can be difficult to keep on top of them and stay afloat. It can be especially difficult if you don’t have any help and can’t delegate responsibilities to other employees. So how can you make sure that you aren’t getting behind in your work? Here are some tips to get organized that you can use in your daily business and even your personal life. Create an OverviewThe beginning step in this process is to sit down and see all the tasks that you need to do. Write them down on a piece of paper so that you don’t forget any, and can refer back to it later. After you think you have everything, be sure to double and maybe even triple check that you didn’t forget anything important. There’s nothing worse than realizing you need to do something at the last minute and panicking. Rushing a job is never a good idea—it puts stress on you and can reflect poorly on you later on. Break Things DownNow that you have all of your assignments accounted

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5 Habits of Successful Entrepreneurs

By Stepha Vesper It takes a special kind of person to be an entrepreneur. They’re driven, brave, curious and committed to their own growth. But what does a typical day look like for a successful small business owner? And what’s their mindset like? Below are five habits that successful business owners seem to all have in common. 1. They keep a regular schedule.Successful entrepreneurs keep themselves accountable by sticking to a daily schedule. But they don’t just keep that schedule to work-related tasks. They’re not afraid to pencil in time for socializing, relaxation and exercise, too, taking care to get professional responsibilities out of the way before scheduling recreation time. This balanced approach helps improve health and wellbeing, and in turn, business growth. 2. They stay flexible.A willingness to roll with the punches instead of balking at change or getting stuck in a certain mindset is crucial when you’re managing a business. Things can switch direction at any time, and flexible business owners know this can be sink or swim. The entrepreneurs that are willing to step out of their comfort zone and meet challenges are the ones that stay afloat in the long-run. 3. They get a good night’s

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Teaching Inspection CE Courses for Realtors

By Bill Erickson Whether you’ve recently entered the inspection business or you’re a seasoned pro with NPI, you may have heard us talk about the benefits of introducing CE courses into your marketing plan. At NPI corporate, we’re always working to get new courses approved in your state, and for good reason: CE courses are one of the best face-to-face marketing tools in your arsenal, giving you more quality interaction with real estate agents. What’s the deal with CEs?NPI’s proprietary CE courses are designed to fulfill real estate agents’ continuing education (CE) requirements. When you market yourself as a CE instructor to the agents and realtors in your area, you’re providing a service they need to further their careers. You’ll be invited to present your course to groups of real estate agents, and while these groups vary in size depending on your area, it’s common to see groups of 15 to 20 agents or more sign up for a CE course—you should seize your chance to get their attention! What special skills do I need to teach CEs?None! We give you all the materials and direction you need to run a successful CE course. Combine our presentations with your expertise

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Everything You Need To Know To Make Your Next Email Campaign A Success

By Stepha Vesper, NPI, Inc.’s Senior Communications Specialist All business owners know the power of email marketing to capitalize on leads and convert sales, but the numbers are striking. According to Litmus’s “The CMO’s Guide to Email Marketing,” email marketing has the highest return on investment across industries, averaging $42 for every dollar spent! Though these numbers fluctuate depending on the industry, it is no secret that email marketing can be incredibly powerful. However, sometimes it can be tough to figure out how to get started. Whether this is your first email marketing campaign, or your fiftieth, here are some ways to make your next campaign a hit! 1. Identify Your GoalWith any monetary investment, small business owners should always consider how each dollar spent will lead to growth. Goals for a single email marketing campaign can be more than just securing more business. Campaigns can be geared towards increasing your brand recognition within a specific demographic, community, or area that might be underrepresented. Alternatively, a campaign could focus solely on gathering feedback on your business with previous clients, or introduce you client base on a new or underutilized service. Whatever your goal, identify it as a starting point, and

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How to Make the Most Out of Your Indeed Job Ad

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Making new hires is always an exciting venture. Either your business is growing, or you’re ready to fill an important vacancy to satisfy a need. In this position, it is important to know how to hire right and make the best use of the tools at your disposal. In the inspection industry, it can be difficult to find qualified individuals to add to your team. We have found that personal referrals from industry professionals (such as real estate agents or other inspectors) tend to result in the most successful hires. But when these contacts aren’t providing many leads, it may be worth trying Indeed. Indeed is a popular job-finding platform, recording over 250 million unique visitors each month, and hosting over 150 million resumes. With such impressive traffic, Indeed provides a great opportunity to get your job ad in front of a large audience. However, there are a few things to consider to ensure you get the most out of your investment with Indeed. Screener QuestionsA frequent experience that employers can have when working with Indeed is a barrage of applicants. Too many options are better than too few options, but many

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4 Ways to Create a Positive Work Culture for Your Small Business

By Kimberly Stevens, NPI, Inc.’s Marketing Coach As your small business grows, you may find yourself in a position to hire additional employees, expanding your team and delegating duties as far as your finances allow. While growth is exciting, it also comes with its own set of problems. A successful small business owner must also become a successful team manager. They impart their vision for their business to new team members, who must become productive workers and genuine brand advocates. After making your new hires, you need to earn their loyalty and create an ideal environment for them to operate as optimally as possible. This, of course, all hinges on the quality of your work culture. Do your employees dread work, or do they look forward to it? Are they willing to make concessions when times are tough, or will they back out when they are most needed? Consider these tips to strengthen your company culture and develop a family-like atmosphere that makes work something to look forward to. According to a Globoforce study, happy employees are 85% more efficient in their work and stay in their positions twice as long. Although it might be common sense, sustaining a team

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Pre-Inspection Agreement: Why They’re ALWAYS A Must-Have

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator In establishing a successful inspection franchise, there are so many things to worry about. From learning how to best market yourself and your services, to offering the best possible product, new inspectors have plenty of areas that can command their attention. In these moments, it is important not to overlook the standards and the basics of the business. One standard process that you should never skimp out on is the pre-inspection agreement. Let’s review the pre-inspection agreement and its unique importance. BackgroundA pre-inspection agreement is a standard form which outlines standards, scope of work, and expectations for an upcoming property inspection. There are many reasons why this form has become a stock-standard part of every inspector’s business plan, but of particular note are the liability protections that they provide. Although no inspector intends to find conflict with a client, a disagreement is likely to come up at some point. The pre-inspection agreement is the rule-setter that keeps every inspection fair and clear. Some basic aspects that a pre-inspection agreement describes include: ConsiderationsSome inspectors are more strict than others with how they administer and handle their pre-inspection agreements. Some inspectors may

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5 Podcasts to Grow Your Small Business

As a National Property Inspections franchise owner, you are one part inspector, one part marketer, one part entrepreneur. Needless to say, there can be a lot on your plate. To stay on top of the competition and to become the best leader in your industry, it might be valuable to find a podcast to help you on your way. Today, experts are freely offering their years of experience and personal stories to listeners through an easily consumable medium. Here are a few podcasts that could help you grow your inspection business! 1. Home Inspector Podcast by InterNACHIAverage length: 1-5 minutes, with an occasional “webinar” podcast that can be between 1 and 3 hours.Releases: Twice a day every weekday. As inspectors, a great starting point podcast is the Home Inspector Podcast by InterNACHI. The majority of releases are extremely short, sometimes with no introduction at all. These topics briefly explain how to perform a specific task relating to property inspections. The Home Inspector Podcast is a great option for inspectors looking to brush up on their knowledge or looking for quick, easy review material. The webinar releases are obviously much longer and seem to be direct uploads of online classes and

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Test Taking Strategies

By Jon McCreath, Technical Supervisor & Training Administrator As an inspector, there are plenty of licenses and certifications that require strong test-taking skills in order to succeed. Perhaps the most difficult examination out there for inspectors is the National Home Inspector Examination (NHIE). Everyone tests differently, and some people have a tougher time when tasked with demonstrating their knowledge in scenarios where the stakes are high. Here are a few techniques to consider for setting yourself up for success in high-pressure exams: Study the MaterialNothing beats good preparation, but what is good preparation? Slowly moving through covered material can be difficult and time consuming, which is why many resort to cramming. Cramming is the technique of covering a wide range of topics in a very small amount of time, typically right before a test or exam. According to one study, 72% of students felt that cramming was more beneficial than evenly spacing their study time. Despite this belief, this same study found that methodical studying was more beneficial to 90% of the study’s participants. Cramming can be a helpful review tool, but when reliably retrieving information in a high-pressure setting, slower, evenly-spaced studying leads to more consistent results. In short,

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How To Not Get Hacked

In an increasingly digital age, new technologies make the jobs of small business owners easier and more streamlined. Of course, that also means that there are new ways for sensitive information to be stolen or brands to be compromised. From password safety to Facebook cloning, here are a few ways to become more secure online. Password SecuritySelecting a strong password is the first line of defense when looking to keep your information private and secure. With so many tips and tricks circulating the web on how to construct strong passwords, it is shocking to hear that the most commonly used password for 2022 is officially “123456.” Remember, modern hacking softwares search for these common terms first when attempting to break into an account. For some quick tips to make your passwords more resistant to hacking algorithms, always be sure to use a mixture of capitalized and lower-cased letters within your passwords, ideally with a healthy amount of numbers. Successfully incorporating an uncommon symbol (like “>”, “~”, etc.), when allowed, can make these rapid password-checking softwares nearly useless. Diversify your passwords and make them as strong as possible with these basic steps to protect your business from malicious attacks. PhishingA phishing

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Entrepreneurship 101: How to Set Your Employees Up for Success

After a brief pause to enjoy the sun and hit the beach, we return to our Entrepreneurship 101 series. Here, we outline some of the best tips for running your franchise like a seasoned pro. In our first entry we discussed how to lead your franchise, and in our second entry we covered the best hiring practices. Now that you’ve got a new batch of employees, it’s time we made them into rockstar members of your company. Here’s how you can put your team on the fast track to success. Start Strong New hires have a lot to think about. They want to prove their competence, they want to give off a positive social impression, and they want to ensure they made the right choice for themselves in accepting their new position. It can be a stressful time! As an owner, a manager, and your team’s leader, it’s your job to walk them through an onboarding process that instills confidence for everyone on the team. First things first, set clear expectations so that your new employee knows what success looks like. Start with the basics. What does their first week look like? Their first month? Give them a clear picture

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Entrepreneurship 101: How to Hire Right the First Time

To see continued growth and development in your business, you may consider growing your team. To ensure that you’re hiring the best individuals for your needs, here are three crucial questions to ask during the interview process. What to Ask: What do you know about the company? What Their Answer Reveals: This question is one of the most telling regarding whether the applicant has done their research on NPI. If the applicant knows nothing about the company, or provides incorrect information regarding NPI, it’s a no go! What to Ask: What about inspection interests you? What Their Answer Reveals: Answering this question correctly is very important in this industry, as it’s essential to look for people pursuing this position for career purposes rather than just a regular job. Those who are not able to provide a clear answer to this question should set off alarms for you. What to Ask: When would you be able to start? What Their Answer Reveals: If the applicant implies that they can start right away with little to no regard for their current employer, it’s another red flag. At minimum, a two weeks’ notice should be provided. After all, how you get them is

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Entrepreneurship 101: How to be an Effective Leader

As a National Property Inspections franchise owner, you’re so much more than just an inspector. You’re an office manager, a marketing coordinator, an accountant, a boss, a mentor, and a teacher—just to name a few. In our Entrepreneurship 101 series, we’ll cover leadership traits and tips specific to running a successful inspection empire. As part of a national network, your resources as an NPI inspector are plentiful, and we’re excited to share what we’ve learned about effective leadership in our industry. Lead By ExampleAlthough it may sound cliché, it’s important to align your business goals with your mindset. Even if you’re currently a one-man show and don’t have plans to hire in the near future, getting into a leadership mindset will help you elevate your thinking to that of a boss. After all, being a leader is not about being front and center. True leadership comes in the form of behind-the-scenes hard work and dedication. To be successful in your business, it’s vital to have goals set for where you want to see yourself in the next year, along with a plan of action for how you hope to achieve your goals. In the pursuit of your goals, it’s helpful

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