2021’s Best Email Marketing Tips
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist The first email blast may have been sent in 1978, but it’s still as important as ever to your 2021 marketing plan. This still-groovy medium just keeps evolving! Here are the top four trends for email marketing in 2021 that will carry us well into 2022. 1. […]
That’s a Wrap! Getting Your Vehicle Ready for Marketing Success
By Sydney Arp, NPI, Inc.’s Designer and Marketing Specialist Vehicle advertising can generate between 30,000 and 80,000 impressions a day, and up to 95 percent of consumers tend to absorb vehicle messaging above other types of ads. That’s a lot of potential eyes on you! Now that you’re a traveling billboard for your business, you’ll […]
Best Foot Forward: Marketing Your Strengths to Customers
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Marketing is all about showcasing your best abilities to your clients. What do you do that others don’t, and why should someone ultimately choose to hire you? As a small business owner, especially when you’re just starting out, it’s crucial that you put your top skills front […]