A Manager Mindset: Using DISC for Smoother Communications
By Kimberly Stevens, NPI, Inc.’s Marketing Coach The world is made up of people with all types of personalities and backgrounds, so naturally, business is no different. From clients to employees, each individual has their own unique style of communication and leadership. Each style can provide a great advantage to your business, but getting over […]
The Science Behind Brand Consistency
By Sydney Arp, NPI, Inc.’s Marketing Specialist & Designer We’ve said it before, and we’ll say it again: Consistency is key when it comes to marketing. It’s true in more ways than one. Consistency on social media increases your following. Consistency in customer service improves your reputation. And consistency in branding earns you more money. […]
Elevator Pitches: Marketing Yourself in an Instant
By Kimberly Stevens, NPI, Inc.’s Marketing Coach Elevator pitches help business owners provide service highlights in a quick, precise manner, which is perfect for today’s fast-paced flow of information. Whether you’re new to the elevator pitch or just need a refresher, here are some tips for crafting one like a pro. Purpose of an Elevator […]