Marketing Insights: The Importance of Finding Your Audience
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist Any experienced marketer, when speaking about how to grow a business and reach long-term goals, will preach on how important it is for a business to find its audience. For many business owners, this might sound a little strange. After all, shouldn’t entrepreneurs be looking […]
Black Hat SEO: Why You Should Avoid It As A Small Business Owner
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist When running a small business, there are many facets of building a company that entrepreneurs will encounter for the very first time. Building relationships and developing marketing strategies are difficult tasks on their own, but business owners need to perform those actions all while ensuring […]
Standing Out From the Crowd with Content Marketing
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are […]