Expanding Your Online Following with YouTube
By Sydney Bailey, Director of Marketing Successful small business owners know the incredible value that a fully optimized online presence brings to their business. Facebook, Google Business, and LinkedIn all work alongside a professional business website to direct and convert visitors into clients. Depending on the industry, business owners might prioritize some of these platforms […]
How Keeping Your Website Fresh Will Boost Your Small Business
By Sydney Bailey, NPI, Inc.’s Marketing Director A website is absolutely crucial to a small business’s long-term success. Especially in saturated industries and competitive markets, business owners should take advantage of every opportunity they have to get noticed. While setting up a modern, engaging website is a great start towards online relevance, it’s only step […]
Design Features that Will Catch Your Client’s Eye
By Melisa Rana, NPI, Inc.’s Graphic Designer When developing an overall brand for your business, there are many aspects that need to be considered in order to establish an image that is cohesive, strong, and recognizable. Your brand is displayed through every facet of your business: through the products or services that you deliver, through […]