5 Ways to Turn a First Meeting into a Lasting Impression

By Kimberly Stevens, NPI, Inc.’s Marketing Coach To become a successful business owner means developing strong working relationships with clients, fellow franchisees, business networking groups, contractors and other professionals. Networking comes as second nature for some, but for others, it can be a bit of a challenge. The good news is that making lasting impressions […]
Benefits of a Google My Business Listing

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Getting your name out to customers has never been easier than it is right now. Thanks to digital media, you can easily post content to reach potential clients. In addition to utilizing tools like social media, you can integrate a Google listing to further draw traffic to […]
3 Things You Need to Know About Online Reputation Management

By Stepha Vesper Managing your online reputation across social media platforms and review sites is a crucial part of being a small business owner in our tech-savvy, Google-driven marketplace. It’s also one of the most challenging. Here’s how you can streamline your approach to online reputation management and get the most out of your customer […]