Marketing Insights: How to Use a Powerful Testimonial
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist Beyond developing a great product or service, the biggest challenge small businesses face is gaining their audience’s buy-in to their message. Eye-catching graphics and memorable slogans can help your business stand out to potential clients, but people are naturally skeptical. You claim your service is […]
Hold The Phone: How Do You Turn Price-Shoppers Into Paying Clients?
By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach As a small business owner, getting your phone line to start ringing can sometimes be a difficult task, but once those prospective clients’ calls begin to roll in, that doesn’t always mean you’ll be booking inspections right and left. Often, a lack of conversions can be […]
Marketing Insights: The Importance of Finding Your Audience
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist Any experienced marketer, when speaking about how to grow a business and reach long-term goals, will preach on how important it is for a business to find its audience. For many business owners, this might sound a little strange. After all, shouldn’t entrepreneurs be looking […]