Tag: client satisfaction

Email Etiquette: How to Present Your Business Through Email

January 10, 2023

By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist Running a successful small business is all about relationships. In the past, relationships could thrive solely over dinner and phone calls, but the way that professionals communicate is rapidly evolving. Today, business owners must learn how to communicate over email in order to grow and maintain relationships, but sometimes the way to do that isn’t clear. Let’s review some of the latest standards of email etiquette, including how to conduct oneself to reinforce professionalism. Dress Yourself Well In person, it is important to maintain a professional appearance. In some industries that could mean a suit and tie, whereas in others that might mean wearing a well-groomed uniform. In the same way, business owners need to have a good email appearance that conveys that same sense of professionalism. Especially when emailing a prospective client or an unfamiliar potential partner for the first time, the email address is the first impression. Use an address that contains your business name, and ideally one that does not use public-use domains. For example, every National Property Inspections franchisee receives their own npiinspect.com email. An email that conveys a direct association with a business rather than something too

How To Respond To A Frustrated Client

December 27, 2022

By Zach Vesper, NPI, Inc.’s Senior SEO and Marketing Strategist Everyone has been there. Something did not go as planned, and the irritation in your client’s voice is obvious. Maybe you even made an honest mistake at some point in the process. Obviously, nobody is perfect. At some point in your career, you’ll miss a callout, or you’ll simply have to work with someone who behaves unreasonably. Conflict is a natural part of running a business. Though there are plenty of strategies that you could employ to avoid it in the first place, sometimes friction is unavoidable. You’ve found yourself there, and the question is, what do you do now? According to the White House Office of Consumer Affairs, the average disgruntled client shares their experience with 9 to 15 other people, and 13% of dissatisfied people tell more than 20. Addressing frustration is one of the most important things a small business owner needs to learn. Let’s review a few go-to tips to de-escalate frustrated clients, whether in-person or online. Remember To Keep Calm Whenever you encounter a client whose experience did not line up with their expectations, it is important to stay calm. Tensions can easily rise over

National Property Inspections Franchisee Spotlight: Cory Anderson

April 19, 2022

National Property Inspections’ Franchisee Spotlight recognizes our most innovative and successful NPI and GPI franchises. By sharing their stories, helpful tips and lessons learned, every franchisee can learn what it takes to grow their business. We’re proud to feature our reigning 2021 Franchise of the Year, Cory Anderson of NPI East Tennessee. After purchasing an existing franchise in 2017 in Knoxville, TN, Cory and his team have been on an upward trajectory that’s landed him in the top four percent of our organization. He’s also recently expanded to cover both Chattanooga and the Tri-Cities area. Tell us about yourself! What was your previous career, and how did you come to NPI?Cory Anderson: I have an agricultural technology degree from the University of Tennessee and worked in the agricultural field for about 7 years prior to coming to NPI. During my agricultural career, my wife and I purchased multiple rental homes and loved learning about and investing in real estate. Our home inspector was Steve Hancock, who started the original NPI Knoxville franchise in 1995. During our last inspection with Steve, he announced that he would be retiring and told us that we would need to find another inspector. After many

Handling Claims Made Easy

March 8, 2022

By Bill Erickson, NPI, Inc.’s Executive VP Every inspector fears the day when they’ll have a claim filed against them. Whether it’s clearly your fault or not, it can feel like a giant weight coming down on you. You can quickly find yourself exhausted from spending time and money trying to resolve the problem. However, just a bit of preemptive work on your end could make claims not as scary. Expect to get a claim at some point. Try as you might to avoid a claim altogether, it’s unlikely you’ll dodge one forever. But don’t worry, you’re not the first and certainly not the last person to deal with a claim from a disappointed customer. You can’t control every situation, so the best thing you can do is try to prepare for what you can. Preparing for the fact you’ll face a claim one day will give you a head start when you’re actually faced with one. Claims are intimidating, but proper preparation will make them less overwhelming. Don’t push a claim to the back burner. The worst thing you can do after you’ve received a claim is to put it off. It’s likely that your insurance provider details the

Flipped Upside Down: What to Expect When Inspecting a Remodeled Home

February 15, 2022

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Flipped homes are becoming more and more common on the housing market. Nearly 6 percent of all home sales in 2020 were from flipped homes, with many counties and states seeing continued increases. It comes as no surprise with the popularity of home remodeling shows and flipping becoming a popular choice for people looking for additional income. But they can oftentimes be troublesome for you and your clients. Flips Fraught with Issues Like professionally constructed homes, flips can have a variety of issues. Some of the most common involve structural defects, faults in the plumbing or HVAC systems, insect infestations, and improper wiring or other repairs. All of these can lead to a buyer racking up thousands of dollars in repairs on top of their already expensive purchase. Usually, first-timer flips have more problems, but rushed remodels are also notorious for flaws. As a flip project goes on, the investor will start losing money and might cut corners to try and break even. This comes at the expense of a future buyer. Legal Gray Areas Along with rushing a job, some flips may not have all the right paperwork. While

The Top Qualities REALTORS Look for in Inspectors

January 25, 2022

By Kimberly Stevens, NPI, Inc.’s Marketing Coach As an inspector, you might already have an idea of the perfect client you want to work with. And when you get the chance to work with someone that fits it, it makes your job that much easier. The same holds true for your clients. Real estate agents have an idea of the inspector that they want to work with, and they always want to try and find the closest match. Good Communication You most likely prefer a client who is responsive, so it’s only natural that agents want the same thing from you. Agents handle multiple transactions each month and need to move quickly between each one. If the inspector they’re working with is hard to reach, it can delay the buying or selling process and result in a lost sale. While you can’t be available 24/7 running your business, do your best to promptly reply to agents. Set up your voicemail or consider a call center so that agents can leave you a message when you can’t answer the phone. If you plan on leaving town for a vacation, let them know ahead of time and set up your out of

Business Resolutions for 2022

January 11, 2022

By Kimberly Stevens, NPI Inc.’s Marketing Coach As we enter a new year, we look forward to new opportunities. About a quarter of people make a resolution to improve themselves in the new year. However, less than ten percent of those individuals will actually follow through on their goals. Here are some simple resolutions you can make as an entrepreneur to grow yourself and your business! Keep Learning One trait that every successful business owner has in common is that they never stop being a student. You can always find new ways to better yourself and make your business operate more effectively. This year, make it a habit to continue your education. This can be in the form of attending conferences, talking to fellow inspectors, and following news updates. Listening to audiobooks or podcasts is another easy way to get useful information. You can play them all day in your car through your phone! Clean Your Email List Email marketing is a highly effective way to stay in contact with your customers and reach out to new ones. But if you haven’t updated your mailing list in a while, you might not be seeing the results you want. Kickoff 2022

How Energy Audits Can Help You and Your Clients

January 4, 2022

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Add-on services are a great way to upgrade your business. Your customers will feel better protected in their home, and you can add an extra revenue stream. One additional service that can be beneficial to add is energy audits. These audits help the homeowner understand where energy is being “wasted” in their home and how to decrease it. More Homeowners Going Green Preserving the environment and decreasing individual impact are important topics to a majority of homeowners. Close to 70 percent of homebuyers would prefer a greener home, with almost half willing to pay more for one. It’s estimated the average homeowner spends at least $2,000 a year on electricity costs. By lowering each monthly bill by a few dollars, the savings will really start to add up. Within the next few years, the green material market will reach over $360 billion. As more and more younger buyers enter the market, the demand for eco-friendly housing will only increase. Equipment Needed Performing an effective energy audit requires some specific tools. An infrared camera (which you may already have) will help identify any equipment that is inefficient or spot heat loss

Pricing Your Services the Right Way

December 14, 2021

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Finding the right price for the services you provide can be pretty tricky. Set them too high, and your customers will look elsewhere. But price them too low, and you might find it hard to break even. If you’re a new business owner, you might be stuck in a gray area about the best way to set prices. Research is Your Best Friend The best way to figure out what’s a reasonable amount to charge is to check out other businesses near you. Look at their websites and see if they have their pricing listed. You can also look at what other services they add and any deals they offer. Just a little bit of leg work will prove to be valuable as you get up and running. Flat Rate by Square Footage One of the common pricing strategies among inspectors is a set dollar amount based on the property’s size. This system is mainly used for residential properties that aren’t as extensive as larger commercial jobs. You can start at the lowest size you commonly inspect and increase by a certain range to the largest. This helps ensure that you’ll get paid

Why You Shouldn’t Neglect Your Inspection Tools

December 7, 2021

As an inspector, you have a variety of different tools to help you do your job. Drones, electrical outlet testers, gas sniffers, and more all give you the information you need to educate your client. But with so many different pieces, it’s not uncommon for equipment to malfunction. What Can Happen The most obvious answer to what’ll happen if you don’t maintain your equipment is that it simply won’t work correctly, if at all. If this happens to you in the field, you can find yourself stuck in a tight spot. You’ll either have to scramble to replace the broken tool or reschedule the inspection. Perhaps the worst outcome is that you mark a component incorrectly on your report. This can lead you into a wormhole of liability and result in a costly payout and possible lost business. Do Your Research Beforehand To avoid having to constantly repair your equipment, look into the best tools for the job beforehand. There are lots of different brands on the market, and each has their own set of pros and cons. If you belong to an inspector message board, see what others have asked about. Read reviews on the products prior to purchasing

Family-Owned Business: How to Work With and Manage Family Employees

April 23, 2024

When entrepreneurs start a new business, they’re looking for ways to really hit the ground running and hasten their growth. In the inspection industry, that early grind can be difficult to navigate alone, which is why we constantly see family members step up to offer a helping hand. Whether it’s as a marketer, a bookkeeper, or another pair of hands on an inspection, it can be a great benefit to partner with a spouse, sibling, in-law, or child early on who can offer a bit more flexibility than a typical employee. Family members can be an asset to businesses after seeing some growth as well, once extra help is needed to handle increased demand. Whatever the situation, the opportunity to hire family will likely come up at some point as a business owner, but some might not be prepared for the complex factors that go into this unique dynamic. From the vantage point of home inspection franchisors, we’ve seen family members work extremely well as employees, and we’ve also seen situations where it hasn’t gone so well. If you’re thinking about starting or expanding your business with a family member, here are some things to consider so that you can

Do Women Make Good Home Inspectors? Insights From Females in the Industry

April 9, 2024

March is International Women’s Month, and we’re taking a moment to celebrate a few of our amazing female inspectors who are helping transform the industry. We had a chance to ask them all about their experience, from what it’s like to work in a male-dominated field to what they love most about completing inspections and helping clients. Get to know Savannah Guenther, Ashley Brown, and Susan D’Andrea, and be sure to give them a shoutout if you see them around. Thank you for sharing, ladies – keep up the brilliant work! Q: As a female inspector, what are some unique benefits or challenges that you face in our industry? How do you overcome them?Savannah: I would say that one unique benefit is being able to help female REALTORs who may be working an open house or event by themselves feel more comfortable. Women feel a bit more at ease with another woman one-on-one than they might with a man they may not know very well. I’ve found that we can have an easy conversation; they’re inclined to share more about their work and background, and they’re more open to listening to what I have to say. The challenges of working

How to Overcome Being Told “No” as an Entrepreneur

March 12, 2024

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach The most successful entrepreneurs are self-motivated, innovative, and ambitious. Their minds are focused on expanding their services, broadening their territories, and putting a stamp on their industry that will effect positive change. New business owners rarely imagine hearing the word, “No.” But the hard truth is, rejection in any sales endeavor is inevitable, and it will happen more often than many expect. Every small business owner needs to develop sales skills if they want to achieve their aspirations, and the first (and maybe most important) sales skill to learn is how to handle the word, “No.” To get started on becoming a salesperson extraordinaire, here are a few truths to keep in mind! Understand What “No” Really Means in SalesOften, when people face rejection after giving a “sales pitch,” it can be natural to take that rejection personally. But in reality, rejection is almost never personal. In sales, a “no” can mean many different things, and this is only rarely related to your delivery. Here are a few common translations for the word, “no,” in sales: “I don’t understand.”The first common translation for an unsuccessful pitch is that the concept of

Print Marketing 101: 6 Types of Marketing Collateral and When to Use Them

March 5, 2024

By Melisa Rana, NPI, Inc.’s Graphic Designer Across industries, experienced marketers know how important it is to practice omni-channel marketing to find success and grow consistently. This means finding your audience wherever they are and delivering your message to them in many different ways. Businesses that rely only on digital marketing will begin to feel impersonal and distant, while marketers who focus solely on in-person interactions spread themselves too thin and miss out on opportunities to stay top of mind. The most effective marketing plans employ multiple campaigns and various diverse strategies to foster business, ongoing referrals, and loyalty with their key customers. Because of this, no business should expect to reach their long-term goals consistently without a selection of well-designed, attention-grabbing marketing collateral. From posters to brochures, flyers, and door hangers, it can sometimes feel like there is an endless list of potential physical marketing materials to invest in. But to achieve the best possible return on investment, it’s important to understand how each material differs and in which situations they excel. With all that said, let’s discuss some of the most popular and effective print marketing materials, and when to use them! Brochures Pack a Big Punch in

From Startups to Industry Veterans: Why You Should Write A Business Plan

February 27, 2024

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator When launching a new business, entrepreneurs embark on a demanding journey, defining goals, charting growth plans, and strategizing execution. A business plan condenses these key elements into a streamlined document for investors to assess. While securing funding often necessitates a business plan, even established businesses benefit from revisiting and updating theirs. Let’s delve into what a business plan is, how to write one, and how each section empowers seasoned entrepreneurs to achieve their ambitions. Understanding the Business PlanThe format of a business plan varies depending on its purpose. The U.S. Small Business Administration (SBA), a valuable resource for new business owners seeking funding, outlines two main types: Lean Startup Plan: This concise, one- or two-page document provides a bird’s eye view of a business’s purpose and goals. It might not suffice for securing funding, but serves as a vital tool for entrepreneurs to revisit their goals and adapt their strategies as needed. Traditional Business Plan: This comprehensive document dives deep into each facet of the proposed business. While requiring more effort, the detailed information and commitment to crafting it instill confidence in investors and provides clear direction for the entrepreneur. Notably, the information

National Property Inspections, Inc. is Now Part of the Co-operators Family

February 20, 2024

We at National Property Inspections, Inc. are proud to announce our organization, along with Carson Dunlop, have been acquired by Co-operators Group Limited. With aligned goals of serving homeowners and communities, NPI is excited for this expanded reach throughout North America and the opportunity to further innovate the property inspection industry. “In Co-operators, we have found an ideal partner that brings a wealth of experience, relationships, and resources to drive growth and long-term value for our stakeholders. Our core values are in sync, and Co-operators’ long-term vision uniquely positions us to effectively scale our network and help us live our purpose: to better the lives of homeowners.” – Craig Rowsell, CEO of Carson Dunlop and National Property Inspections, Inc. Co-operators was originally founded to provide coverage for farmers who couldn’t find protection elsewhere. Today, the organization has grown to become one of Canada’s leading financial services cooperatives, with a focus on multi-line insurance, wealth management, and brokerage operations. With Co-operators, National Property Inspections, Inc. and Carson Dunlop are looking forward to continuing our mission in serving homeowners and investors throughout their post-purchase story, with Honesty, Integrity, and Professionalism. Combining our commitment to keeping homeowners informed with Co-operators’ assistance to families

Boosting Conversions and Improving ROI with Call Tracking

February 13, 2024

By Sydney Bailey, NPI, Inc.’s Marketing Director As small businesses grow, marketing often becomes a more complex endeavor with leads flowing in from many different campaigns and platforms. To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? For digital marketing, tracking a lead is fairly straightforward. Thanks to cookies and analytics, businesses can know which marketing campaign a lead interacted with to land on their website. But other lead generation avenues aren’t so simple. Many customers still prefer to call service-based businesses to gather more information before making their final decision. Learning how to convert a lead over the phone is an art in itself, but it can be difficult to quantify a lead’s analytics from a phone call. For entrepreneurs that receive a lot of their business through inbound phone calls, capturing valuable information about which marketing campaigns are pulling their weight—and which ones aren’t—can be tough, but it’s essential when it comes to optimizing an advertising budget. Today, let’s discuss the best solution to this issue: call tracking. What is Call Tracking, and How Does It Work?Call tracking helps determine

Franchise Financing: Starting a Small Business with an SBA Loan

February 6, 2024

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Every great journey starts with the right tools, and for most entrepreneurs, that key tool is financing. While self-starting hustle and innovation are essential, even the best business plan can stall without capital. This is where SBA loans come in. Acquiring a loan through the SBA can be a great option for small business owners looking for that initial capital needed to franchise or otherwise start their business venture. To better understand if an SBA loan is right for you, let’s discuss some of the essentials. What is an SBA loan?An SBA loan is a specialized loan provided by partners of the US Small Business Administration. For entrepreneurs that have exhausted other options, an SBA loan can be the answer they’ve been looking for to cover the early costs needed to start a new business or expand their business. SBA loans are a great option for many because of their lower rates and the option of long repayment periods, but not all SBA loans are the same. It’s also not a guarantee that everyone gets approved for their desired loan. SBA loans vary from person to person in part because the SBA doesn’t