Tag: client satisfaction

Benefits of a Google My Business Listing

August 6, 2020

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Getting your name out to customers has never been easier than it is right now. Thanks to digital media, you can easily post content to reach potential clients. In addition to utilizing tools like social media, you can integrate a Google listing to further draw traffic to your business website. So what benefits does a Google My Business listing have to offer? Keep reading to learn more. What is Google My Business? Google My Business (or GMB) is a free service that helps business owners promote their services to local customers. Using GMB’s suite of tools and features, you can easily manage how you appeal to prospective clients. In a way, GMB is today’s version of the Yellow Pages, which means that if you have a listing, anyone with an internet connection can find you. Almost half of people who search for a business are trying to find goods and services in their immediate vicinity. Showing up near the top of Google My Business local listings goes a long way in putting you ahead of the competition. Customers Can See Your Location As mentioned above, a large portion of those searching for

3 Things You Need to Know About Online Reputation Management

May 17, 2019

By Stepha Vesper Managing your online reputation across social media platforms and review sites is a crucial part of being a small business owner in our tech-savvy, Google-driven marketplace. It’s also one of the most challenging. Here’s how you can streamline your approach to online reputation management and get the most out of your customer feedback. 1. Consistency is key.Like most things related to owning a small business, consistency is the key to successful online reputation management. Once you have all of your social media accounts set up and a good system for posting on a regular basis, monitoring your reputation is something that should always be at the back of your mind. Setting up Google alerts and being on top of your email notifications is a great place to start when it comes to overseeing activity. Make it a habit now so that you don’t struggle with squeezing it in when business picks up. And if you find yourself spending an hour or more a day on reputation management, consider hiring a part-time employee. 2. Respond to all negative reviews – and preferably positive ones, too!Receiving a negative review is tough, and we can’t promise it’ll get any easier

How to Ethically Refer Repairs

March 22, 2019

As a home inspector in an evolving industry, sooner or later you’ll probably be faced with the question of whether to refer your clients to qualified contractors who can repair the issues you find. Home inspectors used to not deal with this question at all—many worried (and many still do) about the liability involved, as well as appearing to have a conflict of interest. As more millennial first-time homebuyers enter the market, however, this “hands-off” approach is quickly becoming outdated. The bottom line: millennials expect a higher level of service from anyone they do business with. In order to stay competitive, home inspectors have to look at new ways of referring repairs for their clients while avoiding potential ethical pitfalls. 1. Don’t Repair Items YourselfYou might think you’re going above and beyond by performing small repairs yourself as you see them. Replacing a burnt-out light bulb or tightening a loose drawer pull doesn’t seem like a big deal, but you should never repair any items in a home you’re inspecting. Your professional standards of practice dictate that an inspection should be visual and non-invasive, and performing repairs yourself, no matter how small, crosses that line and could potentially open you

Why You Should Consider Using a Call Center

August 21, 2018

By Zach Vesper, NPI, Inc.’s Marketing & SEO Specialist This might seem like a familiar situation: you’re out on an inspection, and while talking to your client, your business phone rings. Now you have a dilemma—do you risk looking unprofessional by stepping away from your client to take the phone call, or do you ignore it and hope they leave a voicemail? If this happens often for you, there’s a simple solution: making use of a call center. Call centers can make your inspection business run more smoothly while delivering a host of other benefits, too. 1. You’ll stop missing phone calls.Imagine never having to be in that difficult situation again. Using a call center to answer calls to your business and book inspections allows you to give your full attention to each client, all while ensuring you don’t lose out on future inspections. Here’s a statistic that should worry any small business owner: of all the people who call your business and can’t get through, 85 percent won’t call back, and 75 percent of those people won’t leave a message. Instead, they’ll just move on to the next company, which is likely your direct competition. The bottom line is

What Does NPI’s National Accounts Department Do?

June 19, 2018

By Kenn Garder, NPI, Inc.’s National Accounts Manager At NPI, we continue to support our franchisees long after they leave our Omaha training academy. Not only do we continue to offer advice, marketing coaching and general guidance, we also help you land paid inspections. Here’s how our National Accounts Department helps refer our inspectors commercial work across the U.S. We Do the LegworkWe know training our franchisees for commercial inspection work helps them diversify their offerings and sharpen their skillset. We also realize that knowing the right people is a huge part of owning a successful small business. National Property Inspections’ National Accounts Department aims to offer our franchisees an advantage over other inspection companies by referring business directly to them from clients across the country. Our Omaha office acts as a central point of contact for commercial clients, among them brokers, investors and large companies, many with recognizable household names. Most of these individuals and operations have the need for multiple commercial inspections in one or more states (think a retail chain with hundreds of locations across the country.) This need comes with unique challenges for not just the client, but also the inspector. How do the client and

Your 5-Step Guide to Handling Customer Complaints

April 4, 2018

By Zach Vesper When you’re running your own business, it’s inevitable—there are some people you just can’t please. To make things worse, these customers are almost three times more likely to leave you a review online than happy customers who had a great experience. As scary as they seem, bad customer reviews have their place in the online reputation ecosystem. For example, a business with nothing but rave reviews can seem suspicious, because people live in the real world and expect to see some customer complaints. In this way, the occasional bad review can lend credibility to your overall rating on sites like Google, Facebook and Yelp. The real trick is understanding how to handle bad customer reviews when they do appear. If you react to them the right way, they’ll make your business look more professional and trustworthy. Here are the things you’ll need to remember when you’re addressing a negative review about your business. 1. Enhance your calm.As soon as you see a complaint appear on a review site, your first impulse is probably to get defensive. You believe in what you do and provide a great service that people love, so bad reviews tend to cut right

Global Property Inspections Franchisee Spotlight: Greg Mathias

March 26, 2018

Global Property Inspections’ Franchisee Spotlight recognizes our most innovative and successful GPI and NPI franchises. By sharing their stories, helpful tips and lessons learned, every franchisee can learn what it takes to grow their business. For our March spotlight, we’re proud to feature Greg Mathias of Lloydminster, AB. Greg bought his GPI franchise in 2009. He was the first inspector to be named a CCHI (Canadian Certified Home Inspector). In just three short years as a GPI franchisee, Greg earned the title as our GPI top producer for 2013. What was appealing to you about the inspection industry?Greg Mathias: I’m a people person. I really liked the idea that I would be helping someone make the biggest decision of their lives. What skills from your previous job have helped you grow an inspection franchise?GM: I have always been in the construction industry working on full home, commercial buildings and renovations. I use the skills I’ve amassed over 31 years in the trade to market my inspection services. Clients like to know that you have the skills and the expertise to do the job. Why did you decide on GPI?GM: I looked at many franchises before deciding on GPI. The reason

Why It’s Important to Diversify Your Business

March 19, 2018

By Bill Erickson Let’s say you just heard about a great stock you want to invest in. It’s such a great buy, in fact, that you’re planning on putting every last cent you have into it. You go to talk with your financial advisor, and what do you think he says? He tells you that if you do that, there’s a pretty good chance you’ll lose your whole retirement fund. He recommends diversifying your portfolio to minimize the amount of risk you’re taking on. That’s smart investment advice. Just like in the world of investment, business owners need to diversify their services to be successful. We’ll explain what’s so important about diversification and how National Property Inspections, Inc. prepares franchisees for long-term stability and growth in the property inspection industry. What is diversification?Diversification is a business strategy that helps you minimize the risk of capital loss inherent in any industry. If you’ve heard the old saying “don’t put all your eggs in one basket,” you already have a grasp of the concept. To go a little further, though, diversification in business aims to boost your returns by investing resources in related-but-separate areas that would respond differently given a certain event

National Property Inspections Franchisee Spotlight: Doug and Margaret Versaw

February 20, 2018

National Property Inspections’ Franchisee Spotlight recognizes our most innovative and successful NPI franchises. By sharing their stories, helpful tips and lessons learned, every franchisee can learn what it takes to grow their business. For our February installment, we’re proud to feature Doug Versaw and Margaret Herrera of Golden, CO. Doug and Margaret started with NPI in February 2012. Doug previously worked as a critical situation manager in the high tech industry before joining the NPI family, while Margaret worked as a marketing professional. Since 2012, National Property Inspections, Inc. has awarded them the Pacesetter Award (2013), the Pinnacle Award (2014-2016) and the President’s Club Award (2017). We asked Doug and Margaret to share their insights on joining NPI and growing their franchise. What was appealing to you about the inspection industry?Doug & Margaret: Doug’s always been interested in homes and structures in general. During his time working in the high tech industry, he kept his sanity by providing remodels and basement build-out services on the side. In New Mexico, we lived in a new development that built custom homes. We befriended one of the builders and in the evenings, Doug would check out home mid-build to learn about the construction

Tips on Marketing to Millennials

February 5, 2018

By Sydney Arp Millennials. Generation Y. It’s the age group that marketers across the country are endlessly analyzing. Let’s [try to] begin with a definition. Major publications label a millennial as someone who came of age around the time of the millennium (2000). Born between 1980 and 1995, Millennials range from 22-38. Yeah, you read that right. Some “Millennials” are nearly 40 years old. Surprised? The fact is, Millennials make up 25% of the American population. In the real estate industry, if you’re not marketing toward the millennial age group, you’re completely overlooking what should be your target market. Here are some insightful tips from a Millennial herself: 1. User-generated content is what we trust.43% of Millennials rank authenticity over traditional marketing tactics. We want to hear from a service user not a service provider. Think about it: our generation is more likely to trust news that comes from friends on our social media feeds than news we see from random sources or companies. In today’s world, the never-ending stream of promotions has transformed us into walking ad-detectors. Simply put, we know genuine content when we see it. Thus, brands that boast generalized, impersonal verbiage such as “the best” or

Beating Burnout: Tips to Keep Your Head Above Water for Small Business Owners, Entrepreneurs, and Workaholics

September 5, 2023

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Finding success in the workforce can often take a lot of dedication, commitment, and time. Especially in competitive fields, some can get the notion that any time off is an opportunity for someone else to catch up, or a risk that could lead to losing momentum. With this in mind, it comes as little surprise when those with an entrepreneurial mindset struggle with burnout. Too often, entrepreneurs and small business owners enter into “the grind” without knowing when to take their foot off the gas, leading to a major crash that can be tough to recover from. The good news is that burnout doesn’t have to be an inevitability. With the right mindset and by following the best strategies, burnout doesn’t have to be another hurdle for success and contentment. 1. Reevaluate Your Daily ScheduleA common cause of burnout is taking on too much. Entrepreneurs tend to spread themselves too thin, and they have trouble letting go of responsibilities. The classic mindset of, “If I want to do something right, I’ll do it myself,” also means that delegating more important tasks rarely happens. Having a strong sense of ownership in the

NPI Welcomes 12 New Franchise Owners in the First Half of 2023

August 22, 2023

National Property Inspections (NPI), home and commercial property inspection franchisor, is proud to announce the addition of 12 new franchises to their roster since the beginning of the year. Delivering comprehensive property inspections, NPI has a reputation for helping clients make informed investment decisions for over 35 years. With the addition of these new franchises, more customers in the United States will have access to reliable and thorough property inspection services. We’re pleased to welcome the following franchises who will be representing our brands in their local area: “We are thrilled to welcome these new franchises to the NPI family,” said David Stamper, President of National Property Inspections, Inc. “It’s exciting that they will bring our company’s brand, values, and quality inspections to new areas. Having worked closely with all our new franchise owners, I know they’re a great group of people who are driven to succeed. I look forward to watching them grow and reach their personal goals.” Stamper added, “We are excited to see our franchise network continue to grow. Our franchises offer a comprehensive suite of inspection services, including home inspections, commercial property inspections, and specialty services such as radon and mold testing. We look forward to

11 States Taking Action Against Radon

August 15, 2023

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Each year, more and more people are becoming aware of the threat that radon poses to families and homeowners. The World Health Organization, along with the most prominent national and international health agencies, have been appropriately banging the drum to increase broad awareness of the odorless, colorless gas (which is now the second leading cause of lung cancer in the US, per the CDC). Even in states where radon’s presence is not as prevalent, experts are advising that the gas’ concentration can vary even from house to house. For home inspectors that have not yet invested in radon testing as an outlet for diversification, signs are pointing towards a higher emphasis on the importance of knowing your home’s radon levels. While radon testing can be a valuable service offering anywhere, here are a few regions of particular interest. High Presence in the Midwest and PlainsRadon levels are recorded in the units of “picocuries” per liter (written as pCi/L), perhaps better understood as one-trillionth “curies,” a unit created to measure radioactivity content named after Marie Curie. With radon entering homes through the breakdown of uranium gases in ground soil, the World

An Average Day In The Life Of A Home Inspector

August 1, 2023

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator There are many aspects of the home inspection industry that draw people into the profession. Entrepreneurs love the opportunity to become their own boss, others will be drawn to the flexibility inherent in the job, and still others are drawn to the unique technologies that are constantly innovating the industry. Professionals transition into the industry every year, but many do so without having a full picture of what life will be like as a home inspector. For those who are interested in making a career change, the best way to start off is by shadowing an active home inspector for a day or two to get a better feel of the lifestyle and nature of work. However, it can be understandably difficult to find someone willing and ready to train potential future competition for themselves. So, to bridge the experience gap, here is a breakdown of what an average day as a home inspector can look like. Disclaimer: Home Inspectors have an inherently flexible job that can be shaped to fit many different lifestyles and preferences. The described daily schedule in this article describes only one home inspector’s experience after

5 Common Interview Answers That Are Red Flags For Hiring Managers

July 25, 2023

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach One skill that can be difficult to develop for small business owners is how to recognize red flags when they show up. Red flag interview answers aren’t just bad answers, they are the types of responses that should alert hiring managers that it might be time to move on to the next candidate altogether. All hires are important for small businesses, but nailing those early hires is pivotal when it comes to long-term success. This is why good business owners place so much focus on their early interviews. Entrepreneurs likely don’t have extensive experience with interviewing prior to starting their own businesses, so they often can’t reflect on the early warning signs of lousy employee behavior. While candidates who have a talent for answering interview questions aren’t necessarily always the best people for the job, there are some seemingly innocuous interview answers that should actually be major red flags for hiring managers. But First, A Few Thoughts On Delivery (A Message to Job Seekers)Interviews can, admittedly, feel intense, nerve-wracking, and anxiety-inducing. Although this might add even more pressure onto job seekers, there are a few behaviors related to anxiety that can

Standing Out From the Crowd with Content Marketing

July 18, 2023

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are more worth their audience’s time and money than the competition’s. Navigating all of these hurdles as one person is daunting, but owners should know that there is a workable solution. Content marketing is the life-blood for every business’ online activity, and more often than not, entrepreneurs that don’t have a good handle on their content marketing tend to have trouble engaging their clients. This is no reason to be intimidated, however. Small business owners have the opportunity to learn the gist of developing a content marketing plan in no time. But first, let’s discuss a few essentials. What is Content Marketing?Every social media post, blog article, infographic, and video tutorial released by a business is a form of content marketing. While content marketing can come in many, many different forms, they all have a shared intention to ultimately promote the use of a business’ products

Conducting Great Interviews as a Small Business Owner

June 27, 2023

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Starting a business is a remarkable accomplishment in itself, but making that first hire might be the most important part of a small business’s track for growth. The amount of time and effort that goes into a brand new hire is considerable, and costs incurred when it goes wrong can feel like a gut punch. But these mistakes can be avoided! Business owners who invest into their interviewing skills can discover potential issues far in advance, and determine which candidates have the perfect complementary skill set they’re looking for. The right candidate will feel like the missing puzzle piece for your business. To identify these partnerships with expertise, there are three important questions to answer during an interview. Does the Candidate Fit the Position?The first determination that a good interviewer needs to uncover is, of course, whether the candidate would have the ability to do the job for which they are applying. Candidates usually come to the table with varied experiences, and often their work history won’t include the exact position that they are applying for. This is where strong preparation from the interviewer comes in. Drilling the position down to