Daily Videos: Leveraging Instagram and TikTok to Reach Tomorrow’s Homebuyers
How can inspectors can utilize short-form video content creation on social media to boost their presence? We’ll discuss realistic ways that won’t overwhelm their busy schedules.
Ranking Up: Debunking the Service Area Myth on Google
By Zach Vesper, NPI, Inc.’s Senior SEO and Marketing Strategist As a multi-national property inspection franchisor, our marketing team gets a lot of questions about how to increase ranking on Google. Of course every small business’ marketing efforts should be multi-faceted, with a mixture of in-person relationship-building efforts and digital campaigns. With that said, there […]
Social Media Insights: How to Make Friends with the Almighty Algorithm
By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist When it comes to building a small business and developing productive, mutually beneficial relationships is key. But for people who are new to an industry, working in a crowded market, or are looking to scale, it can sometimes seem difficult to get in front of the noise. […]