Expanding Your Online Following with YouTube
By Sydney Bailey, Director of Marketing Successful small business owners know the incredible value that a fully optimized online presence brings to their business. Facebook, Google Business, and LinkedIn all work alongside a professional business website to direct and convert visitors into clients. Depending on the industry, business owners might prioritize some of these platforms […]
Technologies That Are Innovating Home Inspections
By Jon McCreath, NPI, Inc.’s Training Director The home inspection industry is a far different animal than it was just a decade ago. With new toys and tools designed to provide more thorough and precise services, home inspectors have the potential to elevate their product to higher levels than ever before. While adopting new technology […]
How To Strengthen Engagement on Social Media Through Storytelling
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Developing a strong social media strategy can sometimes feel like an uphill battle for small business owners. Especially if you don’t have a dedicated employee running your social media, balancing a consistent posting schedule with unique, quality posts can be overwhelming. A strong social media presence takes […]