Design Features that Will Catch Your Client’s Eye
By Melisa Rana, NPI, Inc.’s Graphic Designer When developing an overall brand for your business, there are many aspects that need to be considered in order to establish an image that is cohesive, strong, and recognizable. Your brand is displayed through every facet of your business: through the products or services that you deliver, through […]
How To Invest In Marketing When Things Get Slow
By Sydney Bailey, NPI, Inc.’s Director of Marketing Across industries, entrepreneurs will find times in their business when things seem to be going great. There is no shortage in clients or work, and operating their business dominates their attention to the point where marketing can fall down on their list of priorities. This becomes an […]
Everything You Need To Know To Make Your Next Email Campaign A Success
By Stepha Vesper, NPI, Inc.’s Senior Communications Specialist All business owners know the power of email marketing to capitalize on leads and convert sales, but the numbers are striking. According to Litmus’s “The CMO’s Guide to Email Marketing,” email marketing has the highest return on investment across industries, averaging $42 for every dollar spent! Though […]