Top Tips for Marketing Effectively on Instagram

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist The Instagram app has been downloaded more than 3.8 billion times since its 2010 release. Needless to say, it’s one of the world’s most popular apps. With all that attention, it’s easy to see why companies love using it in their digital media marketing portfolio. Instagram in […]

Should You Use TikTok to Market Your Inspections?

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist If you’re already active on social media or know someone who is, chances are that you’ve heard of the hit social media app TikTok. The video-sharing app boasts 689 million active users worldwide, and pulls in more than one billion video views a day. While it started […]

2021’s Best Email Marketing Tips

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist The first email blast may have been sent in 1978, but it’s still as important as ever to your 2021 marketing plan. This still-groovy medium just keeps evolving! Here are the top four trends for email marketing in 2021 that will carry us well into 2022. 1. […]