Keeping Up to Date as an Entrepreneur
By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator When running a business, owners work extremely hard to find their unique strategy for consistent success. Winning over a share of the market takes time and plenty of energy, but one common pitfall that entrepreneurs frequently encounter is losing that initial fire to learn and […]
Boosting Conversions and Improving ROI with Call Tracking
By Sydney Bailey, NPI, Inc.’s Marketing Director As small businesses grow, marketing often becomes a more complex endeavor with leads flowing in from many different campaigns and platforms. To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? […]
Why Now Is A Great Time To Franchise With NPI
Opening up a small business requires boldness and a willingness to think big, but the most successful entrepreneurs tend to have their pulse on the current trends and projections of their selected industry. In an industry like residential and commercial property inspections, it makes sense to track the health and activity of the local real […]