Identifying and Locating Your Client Base with Omnichannel Marketing
By Stepha Vesper, NPI, Inc.’s Senior Marketing Communications Strategist Running a successful small business takes plenty of effort and know-how, which naturally develops with time and experience. In order to grow, business owners want to learn how to get their brands in front of the people that are the most in need of their services. […]
Standing Out From the Crowd with Content Marketing
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Converting leads into actual customers can feel like an uphill battle at times. Business owners are tasked with finding an audience who might use their services, explaining why their service is relevant to that audience’s needs, and then providing enough evidence to prove that their services are […]
Design Features that Will Catch Your Client’s Eye
By Melisa Rana, NPI, Inc.’s Graphic Designer When developing an overall brand for your business, there are many aspects that need to be considered in order to establish an image that is cohesive, strong, and recognizable. Your brand is displayed through every facet of your business: through the products or services that you deliver, through […]