Everything You Need To Know To Make Your Next Email Campaign A Success
By Stepha Vesper, NPI, Inc.’s Senior Communications Specialist All business owners know the power of email marketing to capitalize on leads and convert sales, but the numbers are striking. According to Litmus’s “The CMO’s Guide to Email Marketing,” email marketing has the highest return on investment across industries, averaging $42 for every dollar spent! Though […]
2021’s Best Email Marketing Tips
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist The first email blast may have been sent in 1978, but it’s still as important as ever to your 2021 marketing plan. This still-groovy medium just keeps evolving! Here are the top four trends for email marketing in 2021 that will carry us well into 2022. 1. […]
How to Segment Your Email List Like a Pro: Part 2
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist We’re back at it today, teaching you how to segment your email list for maximum impact in your email marketing campaigns! Make sure you check out the first post in this series here. Prune Your List WiselyLet’s say that you’re three email sends in on a well […]