How to Segment Your Email List Like a Pro: Part 1
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist In our last post, we went over why cleaning your contact list is crucial for running a successful email campaign. Now it’s time to talk about how to use the analytics information you’ve gathered from your open rates to create even more wins down the road. Let’s […]
Cleaning Your Email List: Why It’s Important and How to Get Started
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist Whether you’re brand new to email marketing or you’re about to click send on your 100th message, your email’s success is only as good as your contact list. You may have heard terms like “clean” and “scrub” in relation to your list and wondered what they mean […]