Is Social Media the Right Platform for Political Commentary by Your Small Business?
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator You probably haven’t noticed, but 2024 is an election year! Okay, so maybe you have noticed. In the midst of heavy polarization, heated disagreements, and the general anxiety that comes with national elections, it’s understandable if you want to distance yourself from the political dialogue sometimes. Navigating […]
Social Media Insights: How to Make Friends with the Almighty Algorithm
By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist When it comes to building a small business and developing productive, mutually beneficial relationships is key. But for people who are new to an industry, working in a crowded market, or are looking to scale, it can sometimes seem difficult to get in front of the noise. […]
Boosting Conversions and Improving ROI with Call Tracking
By Sydney Bailey, NPI, Inc.’s Marketing Director As small businesses grow, marketing often becomes a more complex endeavor with leads flowing in from many different campaigns and platforms. To find out whether a marketing campaign is cost effective, it’s crucial to track the cost for each lead and each conversion—but how is this tracking accomplished? […]