Level Up Your Digital Marketing with LinkedIn
By Zach Vesper, Senior SEO and Marketing Strategist We’ve previously discussed best practices for getting set up on LinkedIn as a small business, but as new features and opportunities become available, it can be difficult to know how to navigate through LinkedIn’s tools effectively. LinkedIn stands out from the crowd due to its focus as […]
Technologies That Are Innovating Home Inspections
By Jon McCreath, NPI, Inc.’s Training Director The home inspection industry is a far different animal than it was just a decade ago. With new toys and tools designed to provide more thorough and precise services, home inspectors have the potential to elevate their product to higher levels than ever before. While adopting new technology […]
How To Strengthen Engagement on Social Media Through Storytelling
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Developing a strong social media strategy can sometimes feel like an uphill battle for small business owners. Especially if you don’t have a dedicated employee running your social media, balancing a consistent posting schedule with unique, quality posts can be overwhelming. A strong social media presence takes […]