Upgrading Your Social Media Marketing With Videos
By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist As small business owners, the importance of a strong social media presence cannot be overstated. Now more than ever, videos are dominating the social media marketing space. The types of videos consumers prefer follow a few trends, but their importance has steadily grown. According to social media […]
How To Respond To A Frustrated Client
By Zach Vesper, NPI, Inc.’s Senior SEO and Marketing Strategist Everyone has been there. Something did not go as planned, and the irritation in your client’s voice is obvious. Maybe you even made an honest mistake at some point in the process. Obviously, nobody is perfect. At some point in your career, you’ll miss a […]
How To Not Get Hacked
In an increasingly digital age, new technologies make the jobs of small business owners easier and more streamlined. Of course, that also means that there are new ways for sensitive information to be stolen or brands to be compromised. From password safety to Facebook cloning, here are a few ways to become more secure online. […]