Benefits of a Google My Business Listing

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Getting your name out to customers has never been easier than it is right now. Thanks to digital media, you can easily post content to reach potential clients. In addition to utilizing tools like social media, you can integrate a Google listing to further draw traffic to […]

The 6 Biggest Mistakes You Could be Making with Your Google My Business Listing

By Stepha Vesper Google processes more than 40,000 searches every second–that’s 3.5 billion searches a day! Needless to say, your Google My Business listing is a key piece (if not THE key piece!) of your digital footprint. Below, we’ll tell you the top six mistakes business owners make with their listing as well as the […]

Your 5-Step Guide to Handling Customer Complaints

By Zach Vesper When you’re running your own business, it’s inevitable—there are some people you just can’t please. To make things worse, these customers are almost three times more likely to leave you a review online than happy customers who had a great experience. As scary as they seem, bad customer reviews have their place […]