5 Cost Effective Marketing Strategies For Small Businesses
By Sydney Bailey, NPI, Inc.’s Marketing Director Seasoned business owners know that every industry experiences ebbs and flows. There are times when the phones are constantly ringing and the calendar is packed. On the flip side, there are stretches where work is more scarce. It’s often during the slow seasons where cutting back on expenditures […]
Marketing Insights: The Importance of Finding Your Audience
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist Any experienced marketer, when speaking about how to grow a business and reach long-term goals, will preach on how important it is for a business to find its audience. For many business owners, this might sound a little strange. After all, shouldn’t entrepreneurs be looking […]
Black Hat SEO: Why You Should Avoid It As A Small Business Owner
By Zach Vesper, NPI, Inc.’s Senior SEO & Marketing Strategist When running a small business, there are many facets of building a company that entrepreneurs will encounter for the very first time. Building relationships and developing marketing strategies are difficult tasks on their own, but business owners need to perform those actions all while ensuring […]