Tag: inspection industry

Too Many Red Flags? When to Turn Down a Questionable Client

Being a small business owner, it’s important to build a large referral base to avoid stalling out. However, sometimes you’ll have to weed out certain customers that have become a hindrance. It can be hard to turn someone down, especially if you’re new to the industry, but it’s something every business owner has dealt with. Here are some early warning signs that you may think twice about signing on with a customer. They don’t communicate well or at all. You can tell a lot about a person based on their communication style, and it won’t take long to figure them out. It’s usually easier to get an understanding of someone over the phone than it is through text or email. You’ll be able to detect certain tones they use with you and how they’ll treat you should you work together. But even digital conversations can raise some red flags. If they take forever to respond to calls or emails, expect immediate responses from you, or try to reach you at inappropriate times, they might have unrealistic expectations of you. While you want your customers to feel like a priority, it shouldn’t come at the expense of other relationships. They want

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Crawl Space Safety: What to Know Before Heading In

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator Performing a complete home inspection means you could find yourself in some tight spots, one of these being the crawl space. Like the attic, crawl spaces can be intimidating, since you don’t know what’s in there until you look for yourself. While you want to inform your clients of any dangers in their new home, you also need to prioritize your safety. Crawl spaces can be full of hidden dangers. Crawl spaces are one of the most forgotten and neglected spaces in a home. Chances are most homeowners have only been in their crawl space a few times (if at all), and likely only for emergency maintenance. In most cases, you’re essentially going in blind, and there are a variety of dangers you can encounter: Each home can vary in terms of what you might encounter in the crawl space. In older homes, you may need to prepare for a more deteriorated underside with rotting wood and substandard framing. If you’ve noticed animal signs around the home, it’s a safe bet you’ll encounter something furry or slimy in the crawl space. Always use your best judgement and your SOPs. First

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Millennial Home Buyers Overcoming Obstacles

By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant This past year’s housing market can be best compared to a high-octane car race. Short listing times along with people itching to go from renter to owner made for a hot seller’s market. Millennials were one of the major players, throwing their hats into the buyer’s ring and quickly snatching up homes. As the markets begin to slow down and level off, millennials are trying to keep their footing and overcome some of the hurdles they’ve faced. Don’t Look at the Label Millennials can often times be judged simply because of their age. They may be written off as too young or too inexperienced to accurately navigate the housing market. The reality is that they’re one of the more informed buyer groups. Millennials make up nearly 40 percent of the homebuying market, meaning they’re not going away, they’re only growing in number. In fact, most older millennials are repeat buyers and aren’t uninformed about the process. While it’s easy to assume, doing so could lead you down the wrong path when it comes to serving this group. What They’re Buying Like every buying group before them, millennials have their own wants and

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10 Most Frightening Field Finds

Every Halloween season, there’s no shortage of freaks and frights that are sure to stand your hair on end. Our inspectors have come across their own collection of spooky finds on the job site. Here are some of the most chilling! 1. Nobody’s home. (Stephen Fotiades)Starting things off, you might not think there’s anything peculiar about this photo. It’s just a curious homeowner checking on the inspection, right? Not this time! While checking out a vacant property, one of our inspectors snapped this phantom face. Hopefully they don’t mind someone new moving in! 2. Fake face, real scares! (Mark Naquin)You can probably see by the inspector’s expression that he wasn’t expecting this surprise! Another curious onlooker in the window, this one at least belongs to a (hopefully) inanimate mannequin. You never know what you’ll find on the job! 3. A different kind of fright.This crawl space looks like it’s been taken over by web-spinning spiders. But it’s really the telltale sign of dryer lint buildup over time. While maybe not as scary as a colony of eight-legged arachnids, mass amounts of lint pose a serious fire hazard. (Check out this blog on how you can prevent a problem like this

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Should You Use TikTok to Market Your Inspections?

By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist If you’re already active on social media or know someone who is, chances are that you’ve heard of the hit social media app TikTok. The video-sharing app boasts 689 million active users worldwide, and pulls in more than one billion video views a day. While it started out with a mainly younger audience, TikTok has attracted people from all different ages and industries. TikTok Fast Facts TikTok has been around for a little over five years, but it really started taking off in 2018. Users can upload videos ranging from a few seconds to three minutes about any topic they’d like. Whether you’re sharing your favorite recipe or your classic movie collection, eye-catching material can take off and reach thousands of other users. The main base of TikTok’s users are younger, mostly in the pre-teen to early twenties demographic. Average users can spend up to an hour on the app each day scrolling through content. In their Q4 in 2019, TikTok saw over 300 percent revenue growth as the billion-dollar company continues to expand. Real Estate and TikTok Because of TikTok’s rising popularity, many businesses are using it as another marketing tool.

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Two Weeks’ Notice: Making the Leap from Employee to Business Owner

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator Going from your current job to starting your own NPI franchise is both an exciting and delicate process. If you’ve thought about making the leap to being your own boss, you may have a rough draft of your exit strategy already. But there are certain steps that you should include to make sure you cover all your bases before you leave. Here’s what you need to know. Begin to save money to supplement your income. In the months leading up to your departure, start setting aside funds in a business savings account. It’ll take a bit before your new business is fully up and running, and there’ll be some costs you’ll incur as well. You want to be sure that you’re covered and able to support yourself until your franchise becomes your main income source. Creating a budget and a billing schedule will help you save smarter. Figure out what you already spend on, what the essentials are, what you could possibly cut down on for a short time, and what’s left over to stretch your income even further. You should also discuss with your financial planner how you can save without putting

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Allowing Clients on Inspections: A Do or Taboo?

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator If you ask an inspector their thoughts on allowing clients to follow along on inspections, chances are that you’ll get one of two different answers. One camp will say that it’s necessary for clients to be present, while the other will argue that it can create more headaches for you. You might have even run into this conundrum yourself trying to decide where you stand on allowing visitors on inspections. So which route should you take? Weighing the Pros First, let’s start by taking a look at the benefits of allowing clients to tag along. Home inspectors can be criticized for their work because not everyone understands it. Sometimes a customer gets confused because of how an item is described in a report or you didn’t inspect something they think you should. Allowing a buyer to come with you on the job can help clarify the scope of your inspection. They’ll see what it is you do and how you do it, giving them the knowledge to better understand your final report. This can also help prevent allegations of you damaging the home during your inspection. Weighing the Cons Now

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What Does It Take to Become a Young Entrepreneur?

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator More and more, younger generations are breaking apart from the traditional workforce to go out on their own. Nearly 30 percent of millenials own a small business, and 20 percent of them rely on it as their main income source. Have you thought about venturing out on your own? Here are our best tips for young entrepreneurs. While entrepreneurship may be intimidating, it’s also extremely rewarding. Ask Yourself: What Do You Want? Before starting your own business, decide what you want to accomplish. Perhaps it’s getting more free time. Or you might not enjoy office life and sitting behind a desk all day. Maybe it’s simply the prospect of making more money. Whatever your reason, it’s important you have your goals figured out before you begin your business venture. Don’t Think You’re Too Young Like we mentioned earlier, more millenials and even Gen Zers are walking away from the office to do their own thing. But one phrase often uttered by doubters could hold you back: “You’re too young.” Don’t think of it as an obstacle, but rather an advantage! Some of the best success stories come from young business owners that utilized

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How Recording Inspections Could Help You

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator When you think of the professions that utilize video cameras, home inspections might be far down on the list. Emergency services, loggers, and bartenders can be seen wearing cameras to record their shifts. Even cyclists and other motorists have found that cameras are useful, especially for insurance purposes. So, how do they make sense in the home inspection industry? Controlling Risk as Much as Possible There are different forms of risk you have to try and control as an inspector. Scammers, personal injury, and legal action are just a few of the common risks you might come across. Of course you can’t completely erase risk, but taking the right steps greatly lowers it. Making sure that you have the right insurance provider is just one step that goes a long way in protecting you. Now, inspectors are finding that recording inspections is helping in instances where further details are needed. Visuals in Report WritingThere’s no doubt that photos in a report are necessary to have. Whether it’s for your own notes or to point out a defect, they give a clearer picture of what’s going on. Maybe you’ve had to

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Demand for Commercial Inspectors Growing Rapidly

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Following the partial collapse of the Surfside condo in Florida, more attention than before has been on the safety of commercial buildings. Coastal states especially are keeping a close eye on miles of waterfront property, most of which is almost half a century old. Some of the newer buildings were built before the Great Recession and tend to have more errors due to being rushed. With the increase in commercial inspections and new inspection laws, the demand for commercial inspectors has grown as well. More buildings are exchanging hands. Covid-19 forced the commercial real estate sector to shift drastically. Many offices moved remotely, shopping centers downsized, and restaurants had to relocate in an effort to recoup financial losses. As restrictions have eased back and places open back up, many are trying to get back to life before. Similar to the housing market, commercial buildings are exchanging hands quickly. All of those buildings being bought and sold going unchecked has raised concerns about how protected the people living in them will be. Coastal hotspots reexamining inspection laws. The state of Florida requires buildings to be recertified every 40 years, but there’s been a push

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How to Communicate More Effectively with Clients

By Kimberly Stevens, Marketing & Business Coach Running a successful service-based business requires a significant amount of technical skill and knowledge. As such, the sorts of people that tend to be drawn to these industries tend to have a highly analytical disposition and a preference for structure and detail. In the property inspection industry, these traits are particularly beneficial since missing little details can lead to big problems down the road (and part of why we’ve found veterans are such great home inspectors). While these traits are beneficial on the technical side of inspecting, they can sometimes come at the cost of being a good, empathetic communicator. Property inspectors have to communicate with a lot of people, so owners who might struggle in conversations with clients would be wise to invest in some introspection. To get started with upgrading your interpersonal skills, let’s take a look at the basic pillars of client communication in business. Prioritize Clarity EarlyWhen coordinating a home inspection, it is crucial to establish an open line of communication early between the inspector and client. A significant amount of negative reviews or otherwise dissatisfied client experiences can be traced back to misunderstandings, assumptions, and a lack of

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Surefire Strategies To Increase Your Market Share

By David Stamper, NPI, Inc.’s President & CFO Running a small business is a lot of responsibility to take on. Owners need to not only become experts in their field and in their industry, but they also need to stay up to date on key market research if they want their business to succeed. When it comes to building your small business and tracking market research, there are few concerns that outrank your business’ market share. Market share is, simply put, a percentage of your business’ earnings compared to the total business done within your market over a particular period of time. While a business owner’s goal should always be to build their business’ percentage of market share, there are many benefits to tracking direct competitors’ market share as well. To learn more about how to build your market share, let’s review some strategies on how to get started. Perform a Competitive AnalysisThe first step to increase your market share should be to gain an awareness of your business’ position in your market compared to your competitors. Although it may be difficult to find hard numbers that break down your competitors’ exact market share, you should be able to check

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Essential Steps For Setting Your Home Inspection Business Up For Success

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator Becoming a home inspector is a great profession that allows for incredible flexibility and the potential for impressive profits, but many enter into the industry unprepared and uninformed. Starting a home inspection business requires an investment of both time and money, and too many start up while missing key details that cause their businesses to stagnate or even fold prematurely. Don’t let a lack of research end your entrepreneurship dreams before you’ve started! Avoid these pitfalls, and your home inspection business has the opportunity to meet its potential. Understand the ProfessionAlthough this may sound surprising, one of the most common mistakes that new home inspection business owners make when setting up their business is that they do not fully understand what the job entails. Business owners who start out inspecting homes themselves need to be aware of the physical nature of home inspections, for example. To examine roofs, home inspectors should expect to carry and maneuver ladders, as well as climb up and down them on a regular basis. Additionally, inspectors should feel comfortable with navigating attics and crawl spaces. Some newer technologies such as drones and crawl bots enable those who might

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5 Strategies to Get More Reviews for Your Small Business

By Zach Vesper, Senior SEO & Marketing Strategist Let’s say you’re heading out to eat in an unfamiliar city. You want to try something unique and high-quality, but searching online leaves you with an endless list of options. Mood and taste will certainly come into the picture, but how do you make your final choice? Check the reviews. Across all industries that rely on pulling in new clients and customers consistently, online reviews are crucial for instilling confidence in service quality. Adding positive reviews on websites like Google, Facebook, and Yelp improves where small businesses rank on Google and increases overall visibility through SEO. According to marketing analysts at Entrepreneur.com, 88% of consumers trust online reviews as much as personal recommendations. To start improving upon your online advocacy channels, here are some great strategies for getting more reviews online. For more help building your online marketing strategy, reach out to your Omaha marketing team. today! If you’re interested in learning more about franchising with NPI, get your free info packet.

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Expanding Your Online Following with YouTube

By Sydney Bailey, Director of Marketing Successful small business owners know the incredible value that a fully optimized online presence brings to their business. Facebook, Google Business, and LinkedIn all work alongside a professional business website to direct and convert visitors into clients. Depending on the industry, business owners might prioritize some of these platforms over others, but it’s clear that each plays an important role for small businesses. One platform that might get overlooked more often than it should is YouTube. Receiving billions of new views and videos every single day, YouTube’s international footprint is astounding. Present in over 100 countries around the world, the video-hosting website is also localized in 80 different languages. But with that said, small businesses usually aren’t interested in reaching an international, or even a national audience. Small business owners are rightly more concerned with reaching clients in their own cities. So this begs the question: How can YouTube be a benefit to small businesses? How Can YouTube Benefit Businesses at a Local Level? Out of all social media platforms on the market today, YouTube is perhaps best known for its intensely competitive nature. Vastly popular creators tend to dominate attention, and often leaving

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From Rookie to Asset: Tips for Training New Employees

By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist In the home inspection industry, it should be every business owner’s goal to expand their team. New employees can expand marketing efforts, allow for more property inspections to be completed in a shorter amount of time, and improve on client satisfaction due to increased efficiency. Both in the case of adding a very first employee and when adding to an already large team, owners cannot overlook their training processes. To build your home inspection team the right way, let’s discuss the importance of training, and review a few tips on how to help transition your new employee into an invaluable contributor to your team. Highlighting the Importance of TrainingAll business owners understand to a certain extent the value of a solid training process. New employees are an investment, and the quicker that these team members can get up to speed with the rest of the business the better. Business owners are incentivized to make their training processes as quick and efficient as possible in order to get their new partners contributing. Though these goals are understandable, business owners who are only focused on the speed of their training schedules are missing out

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Level Up Your Digital Marketing with LinkedIn

By Zach Vesper, Senior SEO and Marketing Strategist We’ve previously discussed best practices for getting set up on LinkedIn as a small business, but as new features and opportunities become available, it can be difficult to know how to navigate through LinkedIn’s tools effectively. LinkedIn stands out from the crowd due to its focus as a business-oriented digital networking platform. As such, LinkedIn should not always be treated the same as platforms like Facebook, Instagram, Twitter, or TikTok. If you are looking to expand the use of your LinkedIn Business Page, it’s important to understand the strengths and weaknesses of LinkedIn as a platform. To optimize our efforts, let’s take a minute to explore LinkedIn’s unique features and how you can use them to strengthen your business’ presence online. Reviewing the Strengths of LinkedInIn many ways, LinkedIn is set up similarly to other social media platforms. LinkedIn allows users to post content and build an audience over time, it promotes engagement, and it invites users to interact with relevant content based on what their interests are as determined by LinkedIn’s own algorithm. The main distinguisher of LinkedIn is its intended function as a social platform for businesses and business owners

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Diversification In Small Business: Why It’s Important To Try New Things

By Chris Bates, Vice President of Sales & Development When entering into a new industry or starting a small business, sometimes it can take time to find your footing. It’s important to learn the business, establish relationships in your area, and refine your service quality, but sometimes breaking through can still be difficult. With that said, one of the most frequent mistakes business owners make when they’re slow is avoiding trying new things. Opportunities frequently come knocking at the door, but a fear of losing what little market share they have, or concerns related to their ability to recoup from an unsuccessful investment too often lead to inaction. One of the biggest benefits of owning a franchise is access to a network of industry professionals who are plugged into the latest trends, technology, and business strategies that can help you pull ahead of your competition. Additional add-on services and opportunities to access new leads come up every day. The only way to guarantee that things stay slow in your business is to refuse these new opportunities. If you find yourself stagnating in your business, then the time is right to take action. Whether you’re busy and looking to expand or

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Technologies That Are Innovating Home Inspections

By Jon McCreath, NPI, Inc.’s Training Director The home inspection industry is a far different animal than it was just a decade ago. With new toys and tools designed to provide more thorough and precise services, home inspectors have the potential to elevate their product to higher levels than ever before. While adopting new technology can be viewed as intimidating or overly expensive compared to the value added to a single inspection, home inspectors should consider how much these tools can separate themselves from their competition. Many trending home inspection tools not only add increased accuracy to their inspection reports, but they can cut down on the time it takes to perform an inspection considerably. As any small business owner knows, additional time means more opportunity to market or book additional jobs, leading to more revenue. Read on to learn more about some of the advanced, industry-changing tools that every home inspector should consider adding to their toolset. Drones, Robots, and ScopesThe first major category of tools that can elevate a home inspector’s value are those that offer increased access and mobility. Tools like aerial drones and crawling robots give home inspectors the ability to view areas that were previously

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Watching For Wildlife: How To Add Value By Inspecting For Animals

By Jon McCreath, NPI, Inc.’s Training Director Good entrepreneurs are always looking for ways to pull ahead of their competition. In the property inspection industry, business owners often will achieve a larger market share by expanding their add-on services, or through emphasizing their own unique strenghts that separate themselves from the crowd. These strategies are great things to build upon! However, the best thing an inspector can do to establish themselves is to deliver the best primary product possible. This can mean writing an unmatched inspection report, or consistently catching things that the other guy misses. A great way to add value to a property inspection that other inspectors might skip out on is to inspect for animals. What To Do When Inspecting For AnimalsSome property inspectors may feel the instinct to shy away quickly from anything related to wildlife during a property inspection, and this is understandable! Property inspectors are trained to evaluate key home systems and aren’t experts on animal species or the best wildlife defense strategies. According to InterNACHI’s Home Inspection Standards of Practice, a property inspector is not required to determine “…the presence of evidence of rodents, birds, bats, animals, insects, or other pests.” Property inspectors

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