Tag: inspection industry

Staying Covered: Choosing an Insurance Provider

By Bill Erickson, NPI, Inc.’s Executive Vice President With so many insurance plans and providers, it’s easy to get lost in the weeds when shopping for coverage for your business. On the surface they can seem almost identical, with “almost” being the operative word. But as you look closer at what each provider offers, you’ll notice differences in their claims process, payouts, and the extent of their coverage. Don’t Make a Million-Dollar Mistake Shocking statistic time: it’s estimated that nearly 40 percent of small business owners don’t have insurance! Having any coverage at all can help you avoid being a statistic. That said, it’s crucial to vet an insurance company before you commit. The smallest difference in coverage can result in paying out a mountain of cash in claims and legal fees. And in turn, inspecting before you get insurance or letting it lapse is also a major risk, as you’ll be subjecting yourself to hefty fines and possible lawsuits. While it can be overwhelming, try to think of insurance as your friend and not your enemy. Understand the Types of Insurance Along with the array of providers, there’s a variety of insurance policies as well. These are just a

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That’s a Wrap! Getting Your Vehicle Ready for Marketing Success

By Sydney Arp, NPI, Inc.’s Designer and Marketing Specialist Vehicle advertising can generate between 30,000 and 80,000 impressions a day, and up to 95 percent of consumers tend to absorb vehicle messaging above other types of ads. That’s a lot of potential eyes on you! Now that you’re a traveling billboard for your business, you’ll want to make sure you get an eye-catching design that’ll resonate with potential clients long after the light turns green. So, what makes a highly effective vehicle wrap? A Clean, Uncluttered Design A clean design with cohesive elements is key to a successful truck wrap. We encourage you to get as creative as you like, but always remember that when it comes to vehicle signage, less is more. You should only include essential information, such as the NPI or GPI logo, your phone number, and your website. While not a hard and fast rule, it’s also never a bad idea to include imagery of a home so viewers understand you’re in the real estate industry with one quick glance. Since our logo clearly communicates that you’re a property inspector, it’s not necessary to include your full list of services. In fact, most inspectors keep it

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FAQ’s About Starting an NPI Franchise

By Celeste Black-Harr, NPI, Inc.’s Recruitment Coordinator If you want to become your own boss and take control of your schedule, starting a home inspection franchise could be for you! As a franchisee with National Property Inspections, Inc., you get to run your business how you want and join the entrepreneur sector. But you might have some questions before you begin. “Do I need a construction or technical background?” A common misconception about becoming a home inspector is that you already need years of training and experience in the industry before you can start. However, you don’t have to already be a professional to join! When you become part of the NPI team, we give you the training and knowledge you need to be a successful inspector. Our extensive, hands-on training covers the essentials to give you confidence as an inspector and business owner. And your education doesn’t end when you leave training! “How can I pay for a franchise?” There are several options you have when it comes to financing your NPI franchise. Traditional bank loans are a great place to start, and are relatively easy to apply for. The Small Business Loan Program or SBA in the U.S.

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The Millennial Effect: How a Generation is Shaping Commercial Real Estate

Throughout the history of commercial real estate, each new workforce cycle has left their mark. Office designs have evolved to meet the needs of workers and help them be successful. Now, Millennials are showcasing their influence and developers are overhauling spaces to follow along. The Millennial Workforce is Big Almost 50 percent of the world’s workers are part of the Millennial generation. Because of this, they’ve been the vocal majority on building designs from offices to multifamily properties. Their uniqueness is often reflected in commercial construction and grows as they do. That means the developers that don’t keep up, are likely left in the dust. So what are some of the features that Millennials have to have in their office buildings? Leaving Behind a Small Impact Environmental change is one of, if not the most important, causes among Millennials. They’re always looking for ways that they can cut energy consumption and try to improve the earth as much as they can. Around half of Millennials are more likely to go with a company that actively works to reduce its carbon footprint. Both inside and outside, there are ways to make your younger tenants–and the environment–happy. Changing out older lights and

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Is It Worth It To Offer Warranties?

By Bill Erickson, NPI, Inc.’s Executive Vice President Warranties can provide great benefits for both your clients and you. The different coverages you offer can make you stand out from your competition, leading to more business. Especially when the market is hot and things are moving fast, every bit of leverage matters. Set Yourself Apart As much of an obvious choice as warranties seem, not every inspector in the industry offers them. Some don’t want to deal with the hassle of filing and settling a claim, while others think simply sticking by their work is a good enough service. However, clients see the warranties you offer as further verification that you’ll follow through on your word. If you offer a warranty that other inspectors in your territory might not, you’re well on your way to setting yourself apart and building rapport with customers. This one part of your business can solidify your market share! Customer Satisfaction Every customer likes to know that what they’re getting is dependable. And if a problem comes up, they want to be sure they won’t be left figuring it out for themselves. A warranty says to the customer that you want them to be happy

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How Should You Handle Price Shoppers?

By Roland Bates, NPI, Inc.’s Founder & CEO Everyone loves to save money where they can. We clip coupons, pinch pennies, and always keep an eye out for a great deal. As a business owner, you’ll more than likely deal with this situation regularly. At first it can be a bit of an annoyance, but as you encounter it more, it turns into frustration. It’s hard to find the right balance between helping clients out and completely undercutting your business. So how should you deal with super savers in your industry? Don’t completely shut them off at first. While you can definitely walk away from a deal that isn’t in your best interest, don’t turn away shoppers right away. Success as a home inspector relies largely on how you treat longtime and prospective clients. Being too brash can give you a negative reputation that could make future clients look somewhere else. Although you may be dealing with your umpteenth price shopper of the day, repeating the same information, it could be their first time speaking directly with an inspector. Keep them talking to understand what their situation is and what they’re looking for. Even if you don’t reach an agreement,

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Mitigating Risk as a Home Inspector

By Bill Erickson, NPI, Inc.’s Executive Vice President Taking steps to limit your liability as a home inspector is as important as your marketing plan or report-writing process. You don’t want to leave a customer unhappy, especially to the point where they seek legal action against you. While you can’t erase your risk completely, there are ways that you can significantly lower it: Constantly Communicate From the time the inspection is scheduled to the report review, keeping your clients in the loop is an easy way to manage risk. Having a record of each interaction involving the inspection will come in handy in case you need to refer back . Prior to your arrival, send the client or homeowner a list of what they need to do to ensure a complete and uninterrupted inspection. Most people might assume that you’ll be moving items to access parts of the house (a major no-go in terms of liability), and may not realize an inspection is all visual. After, take the time to explain your findings to the customer so they aren’t left guessing. Relaying information before, during, and after the inspection is sure to clear any confusion about the process and your

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Perfect Fit: Knowing if a Franchise is Right for You

By Sammi Marcellus, NPI, Inc.’s Recruitment Coordinator Franchising has long been a popular business venture in both the United States and Canada. In 2019, almost 800,000 franchise outlets employed over 8 million people in the U.S. and almost 2 million Canadians worked for 76,000 outlets. Needless to say, if you’ve decided that franchising is right for you, you’re in good company. While it’s an exciting choice to go out on your own, it can also be intimidating. With so many different options out there, how do you know which will be the best for you? Read on for our rundown of the most important factors to consider. Determining Costs While researching, the first thing you might notice about a franchise is the price tag. Franchises can vary on their upfront costs, so it’s important to evaluate what you’re receiving in your start-up package. Most companies will have everything broken down in their franchise disclosure document (FDD) so you can see exactly what you pay for. From here you can better gauge if the cost is worth it. Are there any large costs you pay for? What does your ROI look like over time? Thinking about questions like these as you

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Cautionary Tales: Why Buyer’s Regret Skipping Their Home Inspection

Most everyone aims to save money where they can, but in some cases saving now will cost you later on. Homebuyers are starting to waive a home inspection in the hopes that they’ll save a few hundred dollars up front. This is a risky choice since you never fully know what you’re getting into. In fact, some folks that bought a home within the last year are realizing that their attempt at pinching pennies is coming back to haunt them. How can you save a homebuyer from potential disaster and keep your schedule filled with inspections? Read on for a few effective selling points! The Speed of Covid It comes as no surprise that COVID-19’s impact on the housing market continues nearly a year later. With so many people relocating for their jobs, some markets saw a high turnover rate with homes and exceedingly low inventory. To expedite the acquisition process, buyers either opted for a virtual meeting to go over an inspection report or skipped it altogether. Those who did forego an inspection are now faced with the possibility of learning the hard way why safety should always take precedence over speed. Not All It Seems Digital tours are

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Inform vs. Intimidate: How to Deliver Reports without Scaring Clients

By Jon McCreath, NPI, Inc.’s Technical Supervisor & Training Administrator The home-buying process is lengthy and intricate. From searching for the perfect place to finally signing, there are lots of things that have to fall in line. One of those steps is the home inspection and subsequent report that both play a big role in a buyer’s final decision. It’s important to disclose your findings along with any concerns so customers know what they’re getting. But how do you make sure you’re properly informing a client without fully turning them off from a purchase? Negative reputations stick with you. Nobody likes being labeled negatively, as it follows you around and could eventually affect business. Gaining a reputation for turning off buyers and undoing an agent’s hard work is something you definitely want to avoid. It can lead to frustration on both sides and strain otherwise healthy working relationships. While you can work to reverse a less than desirable reputation, it’s better to develop a positive one beforehand. Small, actionable measures show your customers that you’re a professional who cares about them. Properly identify items in your report. How you label an item in your inspection makes a world of difference.

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How To Strengthen Engagement on Social Media Through Storytelling

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Developing a strong social media strategy can sometimes feel like an uphill battle for small business owners. Especially if you don’t have a dedicated employee running your social media, balancing a consistent posting schedule with unique, quality posts can be overwhelming. A strong social media presence takes a lot of effort, and it can be disheartening if all that effort doesn’t result in the online traction that you’re wanting. While every industry and audience will have different needs, one key way that small business owners can take their social media marketing to the next level is through storytelling. Stories are a powerful way to market your business when applied successfully. Let’s take a minute to learn more about the best techniques (and check out a few fabulous examples)! Why Use Storytelling on Social Media?Social media has wildly changed the overall marketing strategy of small businesses. Today, the best way for businesses to get the attention of their target audience is often through interacting with them online. However, online users are inundated with sales pitches online, and they’re less likely to engage with content that they classify as an advertisement. To maximize engagement

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Giving A Memorable Presentation As A Small Business Owner

By Kimberly Stevens, NPI, Inc.’s Marketing Coach Small business owners need to learn how to advocate on their own behalf and demonstrate their knowledge in many different venues. With success and expertise comes opportunities to share specialized knowledge with peers in their industry and related fields. Although public speaking may not come naturally to many business owners, presentations are fantastic opportunities to network and present themselves as masters of their craft. We’ve already covered some tips on how to improve public speaking as a small business owner, but there are many more strategies presenters should employ to make their speeches, classes, or demos more memorable. In most settings, business owners have a lot that they are trying to accomplish during their presentations. Not only are they trying to provide value to their audience by educating on their chosen topic, but their overall goal is also to leave a lasting impression that will convert their audience members into paying customers. Whether you’re a seasoned speaker or a newbie, here are a few things to consider to help take your presentation to the next level. Reduce Distractions (Through Preparation)The most effective presentations are done by passionate experts in their field. New technologies,

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How Keeping Your Website Fresh Will Boost Your Small Business

By Sydney Bailey, NPI, Inc.’s Marketing Director A website is absolutely crucial to a small business’s long-term success. Especially in saturated industries and competitive markets, business owners should take advantage of every opportunity they have to get noticed. While setting up a modern, engaging website is a great start towards online relevance, it’s only step one when it comes to making a lasting impression on the web. To get the most out of your small business website, business owners should regularly check in and update their site to keep it relevant. For the best strategies to achieve a consistently fresh and impactful website, here are a few website strategies every small business owner should pursue. Keep Your “About Us” Up To DateWhen setting up your “About Us” page, it’s always best to collaborate with an experienced copywriter to ensure that you’re properly highlighted as an expert in your field. Specific details about your professional background and certifications can inspire trust and credibility. With your background and related achievements correctly detailed, your About Us page is also your opportunity to humanize your team and establish a rapport with your client base on a more personal level. Share a bit about your

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Design Features that Will Catch Your Client’s Eye

By Melisa Rana, NPI, Inc.’s Graphic Designer When developing an overall brand for your business, there are many aspects that need to be considered in order to establish an image that is cohesive, strong, and recognizable. Your brand is displayed through every facet of your business: through the products or services that you deliver, through your customer service, and through your unique attention to detail. But when talking about how you plan on displaying your brand visually, this is where the fundamentals of graphic design come in. Through strong graphic design techniques, you can develop a brand that is recognizable while also conveying what makes your business unique in an efficient and effective manner. To get a better idea of how you can capitalize on your brand, let’s review some of the features of graphic design that help define your business. Typography Reinforces Your ToneAlthough typography is crucial to your business, this fundamental building block of graphic design is often woefully overlooked. Typography refers to the specific design, font pairings, and representation of the words on any marketing materials, websites, and other works either online or printed. While this aspect tends to be one that is rarely on the forefront

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The Tools That Make A Property Inspector

Outside of a few mainstays, property inspectors tend to have a very diverse array of tools from professional to professional, depending on their regions and the unique demands of their homes and commercial properties. While states and Standards of Practice may make only a small set of tools necessary to complete the job, property inspectors have a great opportunity to add value to their inspections, cut down on time spent, and keep themselves safer by expanding their tool kit. As an inspector, your tools will change with time. Today, let’s discuss some of the basic tools to help you get started, then move on to the tools that could take your inspections to the next level. The Inspector’s Basic Tool KitA property inspector has an important job – one that could not be completed without a few basic tools. First, the inspector will need a way to record any defects that they encounter during an inspection. A basic digital camera with a flash is all that an inspector needs to get started documenting each job. Many inspectors will even opt to use a phone, since basic smartphone cameras have come a long way in increasing their clarity. Either way, inspectors

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5 Ways that Blogs Boost Your Small Business

By Michael Trimble, Content Marketing Coordinator The internet is a wonderful, terrifying place at times. In an age where any fact is available at your fingertips in a moment, we’ve all dove down a rabbit hole and become an “internet expert” at some random topic. What you may have noticed are the encyclopedia-like libraries of information found on blogs. More and more, businesses are investing into blogs, informing and entertaining their audiences with these dedicated monthly, weekly, or even daily articles. Today, blogs are everywhere, but why have they become so standard? Let’s discuss the benefits that blogs bring to small businesses. Blogs Attract TrafficFor many businesses, jobs and clients can be largely generated through personal relationships and referrals. Those interactions are great, but businesses that excel in just face-to-face marketing could be missing out on a lot of business if they neglect their website and social media. An attractive, informative, and user-friendly website will draw in new clients organically, and blogs can build upon that organic traffic. The numbers don’t lie. According to Hubspot, a leading voice in marketing and sales, businesses that utilize blogs receive 55% more visitors to their websites than businesses that do not. If you’re

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Should You Call Your Clients By Their First Name?

Running a successful business is all about relationships. This notion shouldn’t be a new revelation, but it holds particularly true for the home inspection industry. Strong relationships built with real estate professionals can grow your inspection business. So, how do you strengthen these relationships? And when you’re meeting new people, how do you make a strong first impression? Saying someone’s name is powerful. However, knowing when to use a first name versus when to use a title can be difficult. It’s tough to know the “rules” when different people swear by different social strategies when conducting their own business. To know how to build relationships while portraying yourself with professionalism, here are a few points to consider when you’re deciding how to refer to your clients and other individuals in your business network. A Matter of RespectTo some it may seem old-fashioned or overly formal, but many people prefer to be referenced with their surname and title in professional settings. In particular, surnames might be preferred when there is an age discrepancy or said individual has earned a specific title (Dr., Sgt., etc.). In these situations, using surnames is a great way to show respect. Perhaps even more importantly, repeatedly

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When Is The Right Time To Hire?

Every small business owner or entrepreneur needs to develop a system for conducting business that works for them. For some, this comes naturally! They know the right things to say, they’ve connected with the right people, and they know how to develop relationships. For others, their business has to be built up through plenty of trial and error. Running a small business solo can be incredibly rewarding—at the same time, incredibly demanding. The best way to handle these mounting demands (and to manage your sanity) is to finally expand your team. With a co-pilot at your side, your small business can reach new heights and expand beyond what you ever imagined! But when do you know the time is right to hire? Here are a few signs that say you should hire sooner rather than later. 1. Your Are Turning Down New BusinessThis one may seem obvious, but if you’re reaching the point where you can’t keep up with the demands of your business, you need to make a hire asap. Successful entrepreneurs should be able to anticipate this situation and be able to make their hires before they reach their breaking point. However, sometimes business can accelerate beyond expectations

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How To Show Appreciation To Your Clients

By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Business owners wear a lot of hats. They need to be an expert in their field and provide great service to remain competitive. However, many entrepreneurs may not realize how important it is to foster relationships. Businesses survive and thrive based on the development of ongoing relationships. Just as you innovate and improve upon your services, client appreciation should be a constant focus for improvement. Some people have little trouble with building relationships. However, many entrepreneurs are more detail-oriented and analytical in their personality types. While everyone knows that it is important to show appreciation, some might struggle with finding the best way to show it! To get the ball rolling on developing your own client appreciation strategies, here are a few well-tested methods that have produced positive results. Make Your Message Handwritten While not appropriate for every message, entrepreneurs that follow up after jobs with handwritten notes on occasion will stand out from the crowd. Society has shifted to less personal forms of communication. Email and social media are valuable tools for instant communication, but these channels can make conversations feel too general. Relationships are much more difficult to build with

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The Secret To Employee Retention

By Kimberly Stevens, NPI, Inc.’s Marketing & Business Coach Any good business manager will be able to tell you that the key to real success is a strong team. It is difficult to find a good support system, so when you’ve finally secured reliable partners that perform their jobs well, there is a new challenge to overcome. Employee retention has become more difficult than ever in recent years. In 2021, the “Great Resignation” sent companies scrambling as they attempted to recover from record-high “quit” rates. Standards of workers have raised since then, and PEW researchers cite a laundry list of reasons that employees have decided to leave in a recent study. The secret to keeping your best employees on your team is simple: give them a reason to stay. Understand what your workers want, and show them that working for you is a great way to achieve those goals. Pay Your Employees More The most straight-forward technique to retain employees is to simply pay your workers more to reliably show that their value is recognized and their time is appreciated. This tip likely isn’t a surprise, but business owners should give this option serious consideration when it’s available. According to

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