Daily Videos: Leveraging Instagram and TikTok to Reach Tomorrow’s Homebuyers
How can inspectors can utilize short-form video content creation on social media to boost their presence? We’ll discuss realistic ways that won’t overwhelm their busy schedules.
Is Social Media the Right Platform for Political Commentary by Your Small Business?
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator You probably haven’t noticed, but 2024 is an election year! Okay, so maybe you have noticed. In the midst of heavy polarization, heated disagreements, and the general anxiety that comes with national elections, it’s understandable if you want to distance yourself from the political dialogue sometimes. Navigating […]
Social Media Insights: How to Make Friends with the Almighty Algorithm
By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist When it comes to building a small business and developing productive, mutually beneficial relationships is key. But for people who are new to an industry, working in a crowded market, or are looking to scale, it can sometimes seem difficult to get in front of the noise. […]