Level Up Your Digital Marketing with LinkedIn
By Zach Vesper, Senior SEO and Marketing Strategist We’ve previously discussed best practices for getting set up on LinkedIn as a small business, but as new features and opportunities become available, it can be difficult to know how to navigate through LinkedIn’s tools effectively. LinkedIn stands out from the crowd due to its focus as […]
How To Strengthen Engagement on Social Media Through Storytelling
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Developing a strong social media strategy can sometimes feel like an uphill battle for small business owners. Especially if you don’t have a dedicated employee running your social media, balancing a consistent posting schedule with unique, quality posts can be overwhelming. A strong social media presence takes […]
How To Show Appreciation To Your Clients
By Michael Trimble, NPI, Inc.’s Content Marketing Coordinator Business owners wear a lot of hats. They need to be an expert in their field and provide great service to remain competitive. However, many entrepreneurs may not realize how important it is to foster relationships. Businesses survive and thrive based on the development of ongoing relationships. […]