Upgrading Your Social Media Marketing With Videos
By Stepha Vesper, NPI, Inc.’s Senior Communications Strategist As small business owners, the importance of a strong social media presence cannot be overstated. Now more than ever, videos are dominating the social media marketing space. The types of videos consumers prefer follow a few trends, but their importance has steadily grown. According to social media […]
How to Get the Most out of Your LinkedIn Profile
By Adam Kiesel, NPI, Inc.’s Digital Marketing Assistant Social media is an integral part of running a business of any size. It works to both promote different aspects of your business to customers and expand your marketing reach. One site that often gets overlooked in favor of more laidback platforms like Facebook is LinkedIn. Because […]
How to Make Time for Social Media
By Stepha Vesper, NPI, Inc.’s Marketing Communications Specialist As a small business owner, you probably feel pretty rushed. You want to be sure that anything you do will be worth it in the long-run so your business can thrive. We can tell you with confidence that social media is definitely worth the manpower, but how […]