A Manager Mindset: Using DISC for Smoother Communications
By Kimberly Stevens, NPI, Inc.’s Marketing Coach The world is made up of people with all types of personalities and backgrounds, so naturally, business is no different. From clients to employees, each individual has their own unique style of communication and leadership. Each style can provide a great advantage to your business, but getting over initial communication barriers to reach your team’s full potential can be a challenge. That’s where DISC comes in. Introduction to DISC The DISC personality assessment reveals the four most common communication styles seen in personal and professional settings. Most people are a combination of two styles, though some may find that they’re a combination of three. Technicians and Entrepreneurs You can think of the “C” and “D” styles as being technicians and entrepreneurs, respectively. Cs, or Technicians tend to be perfectionists, and are quick to notice something that’s out of place. They’re also practical, and are more “doers” rather than “dreamers.” Meanwhile, Ds, or entrepreneurs thrive on change and growth. They always want to reach new goals and are determined to do whatever it takes to achieve them. Managers The “S” personality represents a managerial way of thinking. They’re steady-going and like to help others
